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Writing Resource: Gabay’s Copywriters’ Compendium
by Tracey Dooley: July 14, 2012
Posted in Blog, Book reviews
Just before I moved house my shelves, groaning under the weight of my personal library, collapsed. All I did was add Jonathan Gabay’s Copywriters’ Compendium. Still, you haven’t seen the amount of books I have. Really, I could give The British Library a run for its money.
Back to the book . . . Bound to be dog-eared in no time, I can’t recommend the Gabay’s Copywriters’ Compendium highly enough. It is THE definitive guide for all people who put pen to paper – not just copywriters.
Described as “a fantastic and eclectic collection of wordy ideas, appropriate vocabulary, enticing dictum, and well-researched advice” for anyone who has anything to do with writing, it is a must-read. There is even a handy section of writing various briefs for specific marketing materials, including brochures and websites.
Gabay has a fresh approach and a wonderful play on words. If you want to think creatively, polish up your writing and have fun while doing so, then this is the book to get.
» Gabay’s Copywriters’ Compendium
Tracey Dooley
For a talented copywriter used by major blue-chip clients, as well as agencies and businesses of all sizes, contact me for a no-obligation quote.
Your comments
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July 25, 2012
Ooo, I love it when I have an excuse to buy another book, thanks for the review!
July 26, 2012
You’re welcome — and the great thing about this book is that you can dip in and out of it. I found the creative briefs section a real help when I first started copywriting.
March 13, 2013
Hi Tracey,
Really useful. I’ve been a creative writer for a number of years but am just starting out as a copywriter. I would really appreciate any other ‘must buy’ book suggestions.
March 13, 2013
Thanks, Naomi!
I’ve just re-read marketing veteran and consultant Don Debelak’s “Marketing Magic” (published by Adams Media Corporation), which is worth a look: http://tinyurl.com/cdfl7pa
Good luck with your copywriting career. This is a great place for inspiration and general chat. ;0
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