Just before I moved house my shelves, groaning under the weight of my personal library, collapsed. All I did was add Jonathan Gabay’s Copywriters’ Compendium. Still, you haven’t seen the amount of books I have. Really, I could give The British Library a run for its money.
Back to the book . . . Bound to be dog-eared in no time, I can’t recommend the Gabay’s Copywriters’ Compendium highly enough. It is THE definitive guide for all people who put pen to paper – not just copywriters.
Described as “a fantastic and eclectic collection of wordy ideas, appropriate vocabulary, enticing dictum, and well-researched advice” for anyone who has anything to do with writing, it is a must-read. There is even a handy section of writing various briefs for specific marketing materials, including brochures and websites.
Gabay has a fresh approach and a wonderful play on words. If you want to think creatively, polish up your writing and have fun while doing so, then this is the book to get.