Copywriting critiques

Becky Matthews talks feedback, and how clients can provide useful copy reviews.

Tom Albrighton on how a tiny copy tweak could have saved the #lastsummer campaign from a social media beasting.

The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.

Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.

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