» Copywriting Critiques

  1. One little ‘but’ makes a big noise

    but
    October 17, 2012 by Dom Conlon

    Why you might want to avoid the word ‘but’.

  2. No-one cares about you

    Screen shot 2011-11-13 at 17.10.28
    June 8, 2012 by Tom Albrighton

    Using ‘we’ prominently in your copy gives a very particular impression, and should be done with care.