Copywriting News

03 December 2012

two phones

Today marks the 20th anniversary of the first text message being sent.

26 November 2012

coins 2

Nearly 70 per cent of CEOs have lost trust in their marketers and don’t bother holding them accountable, says new research.

07 November 2012

keyboard

Online advertising has been described as ‘annoying’, ‘distracting’ and ‘all over the place’ in a new report by Adobe Systems.

31 October 2012

OLYMPUS DIGITAL CAMERA

Emails sent by females bring a higher click-through rate than messages sent by men.

31 October 2012

edinburgh castle

Two marketing campaigns for British tourist destinations have been met with heavy criticism from local officials.

Freelancers can’t afford to save for retirement

24 October 2012

Nearly half of freelance workers are not putting money towards a pension, says Prudential.

Share your holiday triumphs and disasters

08 October 2012

Seven holidays are up for grabs in the Guardian Travel Writing Competition.

Writing ability could be hereditary

08 October 2012

It’s easy to list authors and writers who have followed members of their families into the profession. But is it coincidence or could there be a scientific reason behind their career choice?

Smart newspaper can track readers’ interactions

01 October 2012

A newspaper with interactive functions such as audio recordings, voting and Facebook ‘likes’ is being trialled in the Preston area.

UK’s coolest brands revealed

01 October 2012

Love it or hate it, Marmite has been named as the UK’s coolest general food brand.