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	<title>The Professional Copywriters&#039; Network &#187; News</title>
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		<title>20 years on, texting helps young writers</title>
		<link>http://www.procopywriters.co.uk/2012/12/20-years-on-texting-helps-young-writers/</link>
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		<pubDate>Mon, 03 Dec 2012 21:42:57 +0000</pubDate>
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		<description><![CDATA[Today marks the 20th anniversary of the first text message being sent. ]]></description>
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		<title>CEOs want marketers to focus on ROI</title>
		<link>http://www.procopywriters.co.uk/2012/11/ceos-want-marketers-to-focus-on-roi/</link>
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		<pubDate>Mon, 26 Nov 2012 20:56:52 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
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		<description><![CDATA[Nearly 70 per cent of CEOs have lost trust in their marketers and don’t bother holding them accountable, says new research.]]></description>
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		<title>Consumers brand online advertising &#8216;annoying&#8217;</title>
		<link>http://www.procopywriters.co.uk/2012/11/consumers-brand-online-advertising-annoying/</link>
		<comments>http://www.procopywriters.co.uk/2012/11/consumers-brand-online-advertising-annoying/#comments</comments>
		<pubDate>Wed, 07 Nov 2012 14:08:00 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
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		<description><![CDATA[Online advertising has been described as ‘annoying’, ‘distracting’ and ‘all over the place’ in a new report by Adobe Systems.]]></description>
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		<title>‘Sender gender’ found to affect email marketing</title>
		<link>http://www.procopywriters.co.uk/2012/10/sender-gender-found-to-affect-email-marketing/</link>
		<comments>http://www.procopywriters.co.uk/2012/10/sender-gender-found-to-affect-email-marketing/#comments</comments>
		<pubDate>Wed, 31 Oct 2012 11:55:34 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
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		<description><![CDATA[Emails sent by females bring a higher click-through rate than messages sent by men.]]></description>
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		<title>‘Curious Suffolk’ and ‘Incrediburgh’ slogans are rejected by locals</title>
		<link>http://www.procopywriters.co.uk/2012/10/curious-suffolk-and-incrediburgh-slogans-are-rejected-by-locals/</link>
		<comments>http://www.procopywriters.co.uk/2012/10/curious-suffolk-and-incrediburgh-slogans-are-rejected-by-locals/#comments</comments>
		<pubDate>Wed, 31 Oct 2012 11:28:21 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
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		<description><![CDATA[Two marketing campaigns for British tourist destinations have been met with heavy criticism from local officials.]]></description>
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		<title>Freelancers can’t afford to save for retirement</title>
		<link>http://www.procopywriters.co.uk/2012/10/freelancers-cant-afford-to-save-for-retirement/</link>
		<comments>http://www.procopywriters.co.uk/2012/10/freelancers-cant-afford-to-save-for-retirement/#comments</comments>
		<pubDate>Wed, 24 Oct 2012 12:51:18 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
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		<description><![CDATA[Nearly half of freelance workers are not putting money towards a pension, says Prudential.]]></description>
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		<title>Share your holiday triumphs and disasters</title>
		<link>http://www.procopywriters.co.uk/2012/10/share-your-holiday-triumphs-and-disasters/</link>
		<comments>http://www.procopywriters.co.uk/2012/10/share-your-holiday-triumphs-and-disasters/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 12:39:47 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[Seven holidays are up for grabs in the Guardian Travel Writing Competition.]]></description>
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		<title>Writing ability could be hereditary</title>
		<link>http://www.procopywriters.co.uk/2012/10/writing-ability-could-be-hereditary/</link>
		<comments>http://www.procopywriters.co.uk/2012/10/writing-ability-could-be-hereditary/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 11:43:17 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
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		<description><![CDATA[It’s easy to list authors and writers who have followed members of their families into the profession. But is it coincidence or could there be a scientific reason behind their career choice?]]></description>
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		<title>Smart newspaper can track readers&#8217; interactions</title>
		<link>http://www.procopywriters.co.uk/2012/10/smart-newspaper-can-track-readers-interactions/</link>
		<comments>http://www.procopywriters.co.uk/2012/10/smart-newspaper-can-track-readers-interactions/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 11:35:28 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[A newspaper with interactive functions such as audio recordings, voting and Facebook ‘likes’ is being trialled in the Preston area.]]></description>
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		<title>UK’s coolest brands revealed</title>
		<link>http://www.procopywriters.co.uk/2012/10/uks-coolest-brands-revealed/</link>
		<comments>http://www.procopywriters.co.uk/2012/10/uks-coolest-brands-revealed/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 09:37:01 +0000</pubDate>
		<dc:creator>PCN</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[Love it or hate it, Marmite has been named as the UK’s coolest general food brand.]]></description>
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