How much research do you do before you start writing?
TAG » copywriters
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Swimming in a sea of research
December 11, 2012 by Chris Kenworthy
Category: Blog, Copywriting LifeTags: copywriters, copywriting, research |
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Aaah, the Durante Question. You know about that, right?
November 9, 2012 by Merryn Walters
It’s the unwritten rule for copywriters everywhere. We have to answer the Durante Question before we take on a job. You may not have known it existed, you may not know you’re doing it – but it does. You do.
Category: Blog, Blog Main Feature, Copywriting Life, Copywriting Technique, FreelancingTags: clients, copywriters, copywriting, writing | Comments (1)
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Distracted from writing copy? Who, me? No-ooo…
September 13, 2012 by Merryn Walters
When a robin started head-butting my shed window (from inside the shed) and one of my geese started doing Pilates moves in the garden, I was moved to ponder how much productivity we do lose each day.
Category: Blog, Copywriting Life, FreelancingTags: copywriters, copywriting, freelance | Comments (3)
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Writing Resource: Gabay’s Copywriters’ Compendium
July 14, 2012 by Tracey Dooley
“If you want to think creatively, polish up your writing and have fun while doing so, then this is the book to get,” says Tracey Dooley.
Category: Blog, Book reviewsTags: books, copywriters, copywriters' compendium, Gabay | Comments (4)
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Fear of Freelancing – What’s Stopping You?
June 22, 2012 by Andy Nattan
Is fear stopping you from going freelance?
Category: FreelancingTags: copywriters, copywriting, fear, freelance | Comments (10)
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Sarah Turner
June 13, 2012 by Sarah Turner
“When I’m about to start a new project, I think about it all the time. In fact, some of my best lines are written in the shower or when I’m out running. I really immerse myself in the product, service and company. You have to live and breathe it to write about it.”
Category: SpotlightTags: copywriters |
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