March 4, 2013 by Andrew Knowles
How I moved from a career with numbers to a new one with words.
Category: Blog, Blog Main Feature, FreelancingTags: accounting, copywriting, freelancing, second career | Comments (2)
January 9, 2013 by Merryn Walters
Should we ask clients to value our work based on the measurable ROI for their business?
Category: Copywriting Life, CopywrongsTags: award entries, award submissions, Chris West, copywriting, wordsworth |
December 11, 2012 by Chris Kenworthy
How much research do you do before you start writing?
Category: Blog, Copywriting LifeTags: copywriters, copywriting, research |
November 9, 2012 by Merryn Walters
It’s the unwritten rule for copywriters everywhere. We have to answer the Durante Question before we take on a job. You may not have known it existed, you may not know you’re doing it – but it does. You do.
Category: Blog, Blog Main Feature, Copywriting Life, Copywriting Technique, FreelancingTags: clients, copywriters, copywriting, writing | Comments (1)
October 17, 2012 by Dom Conlon
Why you might want to avoid the word ‘but’.
Category: Blog, Copywriting Critiques, CopywrongsTags: authority, copywriting, meaning, reason |
September 24, 2012 by Andy Maslen
What happens if you double-tap the fretboard? Or stick your axe against the speaker cab? How about using a violin bow? It’s all been done. But it’s up to you to know your craft and your tools inside out.
Category: Blog, Copywriting TechniqueTags: Andy Maslen, copywriting, Does Your Marketing Sell?, Drayton Bird | Comments (2)
September 13, 2012 by Merryn Walters
When a robin started head-butting my shed window (from inside the shed) and one of my geese started doing Pilates moves in the garden, I was moved to ponder how much productivity we do lose each day.
Category: Blog, Copywriting Life, FreelancingTags: copywriters, copywriting, freelance | Comments (3)
July 24, 2012 by Ben Locker
Content mills are like supermarkets in which only the manager can make a living wage, but they have the power to be useful social and commercial enterprises — if they dare to change.
Category: Blog, Client GuidanceTags: business models, content mills, copywriting, money, pay | Comments (20)
June 22, 2012 by Andy Nattan
Is fear stopping you from going freelance?
Category: FreelancingTags: copywriters, copywriting, fear, freelance | Comments (10)
June 6, 2012 by Tom Albrighton
Some interesting parallels between woodwork and wordwork.
Category: Blog, Copywriting TechniqueTags: copywriting, craftsmanship, furniture |