How I moved from a career with numbers to a new one with words.
TAG » copywriting
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Freelance copywriting as a second career
March 4, 2013 by Andrew Knowles
Category: Blog, Blog Main Feature, FreelancingTags: accounting, copywriting, freelancing, second career | Comments (2)
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What’s your award work worth, Wordsworth?
January 9, 2013 by Merryn Walters
Should we ask clients to value our work based on the measurable ROI for their business?
Category: Copywriting Life, CopywrongsTags: award entries, award submissions, Chris West, copywriting, wordsworth |
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Swimming in a sea of research
December 11, 2012 by Chris Kenworthy
How much research do you do before you start writing?
Category: Blog, Copywriting LifeTags: copywriters, copywriting, research |
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Aaah, the Durante Question. You know about that, right?
November 9, 2012 by Merryn Walters
It’s the unwritten rule for copywriters everywhere. We have to answer the Durante Question before we take on a job. You may not have known it existed, you may not know you’re doing it – but it does. You do.
Category: Blog, Blog Main Feature, Copywriting Life, Copywriting Technique, FreelancingTags: clients, copywriters, copywriting, writing | Comments (1)
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One little ‘but’ makes a big noise
October 17, 2012 by Dom Conlon
Why you might want to avoid the word ‘but’.
Category: Blog, Copywriting Critiques, CopywrongsTags: authority, copywriting, meaning, reason |
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5 Rock Guitar Mantras And Why They Could Double Your Response Rate
September 24, 2012 by Andy Maslen
What happens if you double-tap the fretboard? Or stick your axe against the speaker cab? How about using a violin bow? It’s all been done. But it’s up to you to know your craft and your tools inside out.
Category: Blog, Copywriting TechniqueTags: Andy Maslen, copywriting, Does Your Marketing Sell?, Drayton Bird | Comments (2)
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Distracted from writing copy? Who, me? No-ooo…
September 13, 2012 by Merryn Walters
When a robin started head-butting my shed window (from inside the shed) and one of my geese started doing Pilates moves in the garden, I was moved to ponder how much productivity we do lose each day.
Category: Blog, Copywriting Life, FreelancingTags: copywriters, copywriting, freelance | Comments (3)
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Are content mills immoral?
July 24, 2012 by Ben Locker
Content mills are like supermarkets in which only the manager can make a living wage, but they have the power to be useful social and commercial enterprises — if they dare to change.
Category: Blog, Client GuidanceTags: business models, content mills, copywriting, money, pay | Comments (20)
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Fear of Freelancing – What’s Stopping You?
June 22, 2012 by Andy Nattan
Is fear stopping you from going freelance?
Category: FreelancingTags: copywriters, copywriting, fear, freelance | Comments (10)
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The craft of copywriting
June 6, 2012 by Tom Albrighton
Some interesting parallels between woodwork and wordwork.
Category: Blog, Copywriting TechniqueTags: copywriting, craftsmanship, furniture |
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