Professional Copywriters' Blog

PCN, 14 May 2013

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Tell us what you’d like to see at a PCN conference.

Tom Albrighton, 23 Apr 2013

Isolated Pound Coins

Our revised recommended rates are now online.

Merryn Walters, 09 Jan 2013

Illustration by Ambroz

Should we ask clients to value our work based on the measurable ROI for their business?

Chris Kenworthy, 11 Dec 2012

Lego diver on the sea bed

How much research do you do before you start writing?

Dom Conlon, 17 Oct 2012

but

Why you might want to avoid the word ‘but’.

Writing to sell (your writing)

Tom Albrighton
09 Oct 2012

Do you write what the job requires – or what the client prefers?

5 Rock Guitar Mantras And Why They Could Double Your Response Rate

Andy Maslen
24 Sep 2012

What happens if you double-tap the fretboard? Or stick your axe against the speaker cab? How about using a violin bow? It’s all been done. But it’s up to you to know your craft and your tools inside out.

Distracted from writing copy? Who, me? No-ooo…

Merryn Walters
13 Sep 2012

When a robin started head-butting my shed window (from inside the shed) and one of my geese started doing Pilates moves in the garden, I was moved to ponder how much productivity we do lose each day.

101 Top Copywriting Tips by Carole Seawert

Tom Albrighton
21 Aug 2012

Review of 101 Top Copywriting Tips, an ebook by PCN member Carole Seawert.

The Danny Boyle Effect

oliver wingate
01 Aug 2012

What Danny Boyle’s magnificent opening ceremony can teach copywriters about trusting their audience.