Tom Albrighton

PRO

27 April 2012

Can I Change Your Mind? by Lindsay Camp

Persuasion is a key part of effective copywriting. In this readable, entertaining guide, UK copywriter Lindsay Camp sets out the principles of persuasion, the key techniques of persuasive writing and some fascinating thoughts on persuasion in a wider context.

A copywriting book that can help you become a more powerful, persuasive writer.


What do you think?

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PRO

Martin Williams

June 26, 2012 at 11:48am

I love this book.

Steve

June 29, 2012 at 7:57am

I took a lot from this book. Taking things out, simplifying. Very personable and readable too.