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Can I Change Your Mind? by Lindsay Camp

Tom Albrighton

ABC Copywriting

PRO

Persuasion is a key part of effective copywriting. In this readable, entertaining guide, UK copywriter Lindsay Camp sets out the principles of persuasion, the key techniques of persuasive writing and some fascinating thoughts on persuasion in a wider context.

A copywriting book that can help you become a more powerful, persuasive writer.

Comments

PRO
26th June 2012

Martin Williams

I love this book.

29th June 2012

Steve

I took a lot from this book. Taking things out, simplifying. Very personable and readable too.

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