Can I Change Your Mind? by Lindsay Camp

Tom Albrighton

ABC Copywriting


Persuasion is a key part of effective copywriting. In this readable, entertaining guide, UK copywriter Lindsay Camp sets out the principles of persuasion, the key techniques of persuasive writing and some fascinating thoughts on persuasion in a wider context.

A copywriting book that can help you become a more powerful, persuasive writer.


26th June 2012

Martin Williams

I love this book.

29th June 2012


I took a lot from this book. Taking things out, simplifying. Very personable and readable too.

What do you think?

Your email will not be published. PCN members: log in before commenting so your comment links to your profile.

Become a member

Join ProCopywriters

From just £4 per month you could have a profile on ProCopywriters. Find work, network and get support from your peers...

Become a member
Have your say

Complete our survey of UK copywriters

Our third annual survey is now live. Please take a few minutes to tell us about your work, your background and your goals.

Start the survey