Creative B2B Branding by Scot McKee

Tom Albrighton

ABC Copywriting


Why shouldn’t B2B marketing be creative? That’s the question that has driven McKee’s career as a marketing consultant, and it’s the driving force behind this book.

Arguing (convincingly) that much B2B branding is lazy and mediocre, McKee sets out a practical process for encouraging B2B companies to think about their brands and how they could develop, before explaining how a B2B brand can be rolled out across a range of media.

If you work for B2B companies, this is an essential read. You’ll never accept an ad featuring people shaking hands or the word ‘solution’ again…


22nd July 2012

Paul Saxton

£28!? Can I borrow your copy?

What do you think?

Your email will not be published. PCN members: log in before commenting so your comment links to your profile.

Become a member

Join ProCopywriters

From just £6 per month you could have a profile on ProCopywriters. Find work, network and get support from your peers.

Become a member
Learn online

Members-only webinars

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events