Does Your Marketing Sell? by Ian Moore

Tom Albrighton

ABC Copywriting


This isn’t explicitly a copywriting book, but Does Your Marketing Sell? has a huge amount to teach the copywriter.

‘Salesmanship not showmanship’ sums up Ian Moore’s attitude. He served his own apprenticeship in the practical, tried and tested world of direct marketing (sales letters and mailshots), and it shows. He explains how benefits are the key to effective selling, and emphasises the critical importance of making things easy and clear for the reader before you invite them to take action.

It’s highly readable and very funny, with hundreds of informative examples. Strongly recommended.

What do you think?

Your email will not be published. PCN members: log in before commenting so your comment links to your profile.

Become a member

Join ProCopywriters

Get connected to your peers, learn from your network and add your name to our popular directory.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events