The Complete Plain Words by Ernest Gowers

Tom Albrighton

ABC Copywriting


Originally written in the 1950s as a guide for UK civil servants, Plain Words has lost none of its relevance over the decades.

It’s not so much a copywriting book as a guide to using language as simply as possible – particularly in situations where jargon, complex sentences and unclear structure tend to creep in.

Therefore it’s an essential read for the B2B copywriter, or anyone who needs to make technical material more accessible.

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