The Complete Plain Words by Ernest Gowers

Tom Albrighton

ABC Copywriting


Originally written in the 1950s as a guide for UK civil servants, Plain Words has lost none of its relevance over the decades.

It’s not so much a copywriting book as a guide to using language as simply as possible – particularly in situations where jargon, complex sentences and unclear structure tend to creep in.

Therefore it’s an essential read for the B2B copywriter, or anyone who needs to make technical material more accessible.

What do you think?

Your email will not be published. PCN members: log in before commenting so your comment links to your profile.

Become a member

Join ProCopywriters

Get connected to your peers, learn from your network and add your name to our popular directory.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events