30 Jun 2012

Just My Type by Simon Garfield

Review of ‘Just My Type: A Book About Fonts’ by Simon Garfield.

28 Jun 2012

Mike Reed

“It’s getting better for writers generally, especially in the design and branding field. The value of words is appreciated much more than it was 10 years ago. Tone of voice has become a proper discipline, and writers are regarded with much greater respect than they used to be…”

26 Jun 2012

Is it wise to specialise?

Should a copywriter be a specialist or a generalist?

Words in a book
26 Jun 2012

Words. Say a lot, don’t they?

Keep your writing natural, but remember that a ‘crude-oil worker’ and a ‘crude oil worker’ mean very different things.

Mel Fenson
25 Jun 2012

Mel Fenson

“In 2007 I started writing online as a food blogger and followed that up with a diploma in journalism. I once cycled around the Arc de Triomphe for a travel piece which is probably the closest I’ll ever come to dying in the line of duty. I figured copywriting might be a safer career…”

"Fear" by WIlderdom from Flickr
22 Jun 2012

Fear of Freelancing – What’s Stopping You?

Is fear stopping you from going freelance?

Hands of a copywriter
19 Jun 2012

Why we created the PCN

We’re very pleased to launch the Professional Copywriters’ Network – a way for UK copywriters to network, build business and develop professionally.

Dry - Augusten Burroughs
16 Jun 2012

Dry by Augusten Burroughs

One copywriter’s memoir of alcohol, rehab, relapsing into drink and drugs, and coming out the other end.

14 Jun 2012

Dee Blick, FCIM

“Don’t be afraid to learn from writers that are better than you. Park your ego. I have got to where I am today (sitting on the settee dictating this interview) simply by learning from writers that are infinitely more talented than I am. The desire to learn combined with the mastery of powerful techniques can take you far.”

14 Jun 2012

Writing for your Customer X

Addressing readers as a group, either explicitly or implicitly, can compromise your tone. Write for an individual instead.

Sarah Turner
13 Jun 2012

Sarah Turner

“When I’m about to start a new project, I think about it all the time. In fact, some of my best lines are written in the shower or when I’m out running. I really immerse myself in the product, service and company. You have to live and breathe it to write about it.”

13 Jun 2012

Bill Hilton

“The ability to string a sentence together is not a copywriter’s most important skill. The number one thing is understanding your audience and seeing things from their point of view.”

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