Tracey Dooley

14 July 2012

Writing Resource: Gabay’s Copywriters’ Compendium

Copywriters' CompendiumJust before I moved house my shelves, groaning under the weight of my personal library, collapsed. All I did was add Jonathan Gabay’s Copywriters’ Compendium. Still, you haven’t seen the amount of books I have. Really, I could give The British Library a run for its money.

Back to the book . . . Bound to be dog-eared in no time, I can’t recommend the Gabay’s Copywriters’ Compendium highly enough. It is THE definitive guide for all people who put pen to paper – not just copywriters.

Described as “a fantastic and eclectic collection of wordy ideas, appropriate vocabulary, enticing dictum, and well-researched advice” for anyone who has anything to do with writing, it is a must-read. There is even a handy section of writing various briefs for specific marketing materials, including brochures and websites.

Gabay has a fresh approach and a wonderful play on words. If you want to think creatively, polish up your writing and have fun while doing so, then this is the book to get.

» Gabay’s Copywriters’ Compendium

  • Copywriters' Compendium

What do you think?

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Mel Fenson

July 25, 2012 at 8:42pm

Ooo, I love it when I have an excuse to buy another book, thanks for the review!

Tracey Dooley

July 26, 2012 at 3:44pm

You’re welcome “” and the great thing about this book is that you can dip in and out of it. I found the creative briefs section a real help when I first started copywriting.

Naomi

March 13, 2013 at 2:58pm

Hi Tracey,

Really useful. I’ve been a creative writer for a number of years but am just starting out as a copywriter. I would really appreciate any other ‘must buy’ book suggestions.

Tracey Dooley

March 13, 2013 at 3:38pm

Thanks, Naomi!

I’ve just re-read marketing veteran and consultant Don Debelak’s “Marketing Magic” (published by Adams Media Corporation), which is worth a look: http://tinyurl.com/cdfl7pa

Good luck with your copywriting career. This is a great place for inspiration and general chat. ;0