Carole Seawert is an experienced, versatile writer based in London. Following a job running the PR department of the Financial Times, she went freelance and now writes a range of marketing materials for clients, from websites and brochures through to mailshots and e-newsletters.
Carole’s mini ebook 101 Top Copywriting Tips is ideal for the copywriter with a short attention span. As the name suggests, it takes the form of 101 concise tips to help you write better copy. They’re arranged thematically into chapters, covering topics from taking the brief and preparing to write through to editing your draft, and range from practical points of usage to key principles such as ‘show, don’t tell’ and clarifying the call to action.
The whole book only runs to 12 pages of A4. But it’s all content – there’s no preambles or personal anecdotes, just solid copywriting guidance. You can easily read it in an afternoon, or dip into it while you’re having a coffee or waiting for the train. And at £1.99, you can’t really go wrong.
All in all, a great read for copywriters and a good example of how enterprising writers can share their knowledge through self-publication.