‘I’d like to think that after five series of Mad Men, the title of “copywriter” has an elevated status, but I’m probably imagining it!’
It’s the unwritten rule for copywriters everywhere. We have to answer the Durante Question before we take on a job. You may not have known it existed, you may not know you’re doing it – but it does. You do.
For the first time in about a month, I’ve regained my enthusiasm for writing. But how do you cope when you lose your zing “” and you haven’t even noticed?
‘Read everything and anything and then ignore it and go your own way.’