Just about every copywriter in the UK must have heard of Andy Maslen, whether through his many books, his top-notch training or his provocative online opinions.
In the video below, our co-founder Tom Albrighton introduces him as ‘the spiritual successor to Drayton Bird’, and that’s no exaggeration. Andy is one of our leading authorities on direct marketing.
In this entertaining and informative presentation, Andy takes us through the key principles of writing to sell, explaining the timeless truths that every copywriter should know. And he punctures a few preconceptions and pretensions along the way…
Andy Maslen has been persuading people to feel, think and do things differently just by writing to them since 1986. Before that he worked in sales, doing it face-to-face.
He is a lifetime Fellow of the Institute of Direct Marketing and Managing Director of copywriting agency Sunfish, specialising in direct response and digital content. Andy also runs The Andy Maslen Copywriting Academy, a web-based learning centre for copywriters. He writes and speaks regularly on copywriting and is a best-selling author.
Andy has spoken at events including Customer Direct 2012 for the Professional Publishers Association, Words That Sell and Who Needs Copywriters?
He is the author of Write to Sell: the Ultimate Guide to Great Copywriting; 100 Great Copywriting Ideas: from Leading Companies Around the World; The Copywriting Sourcebook: How to Write Better Copy, Faster — For Everything from Ads to Websites, and Write Copy, Make Money: How to Build Your Own Successful Freelance Copywriting Business, all published by Marshall Cavendish.