28 Aug 2015

Why songwriters write good copy

Sophie Ball of Lark Media explains how songwriting and copywriting have more in common than you might think.

27 Aug 2015

Chloe Marshall

“We all have things that wind us up: ‘solutions’, ‘leverage’ as a verb, meaningless fuzz passing for emotional advertising.”

26 Aug 2015

5 steps to help your blog stand out

Michael Younger sets out a few pointers to help your blog posts reach the right readers and keep them.

24 Aug 2015

Creating shareable content – without reducing the quality

Sue Keogh on how to write shareable copy that will drive the right people to your website.

20 Aug 2015

Real people, real stories: resisting the pressure to fake it

Sarah Fitzgerald on the DWP benefits sanctions leaflet debacle and why real stories are so important.

19 Aug 2015

“You just don’t understand…” – the copywriter’s torment

Kady Potter muses on the struggle to get people to understand what us copywriters do for a living.

17 Aug 2015

Tricks of the trade: insights from an art director turned copywriter

Kim Wareham on what copywriters can learn from art directors.

14 Aug 2015

“Let’s do something new and different”

Vikki Ross tells the story of #thingsyouhearinagencies and how Twitter can enable collaboration.

13 Aug 2015

Paul Allen

“Do good work, and don’t be too precious.”

12 Aug 2015

10 free stock image sites every copywriter should know about

A list of go-to places for free stock images, compiled by Thomas McCallum.

10 Aug 2015

The power of food and drink advertising

Rebecca Magnus on the art of food and drink copywriting.

05 Aug 2015

Marmite’s Summer of Love

Will Aitkenhead on the new Marmite campaign, which encourages the ‘haters’ to give it one more go.

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