30 Sep 2015

Why journalists make great copywriters

Dave Harland on how training as a journalist gives you the fundamentals to be a top-notch copywriter.

23 Sep 2015

Get rhythm: the importance of melody in writing copy

Darren Thackeray on how to improve the rhythm of the words you write.

21 Sep 2015

How to write an effective press release

How do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.

16 Sep 2015

Do you have these 5 traits of a good writer?

Chris Kenworthy reflects on the personality traits that good writers share.

14 Sep 2015

Interviewing skills for copywriters

Interviewing tips that will help you get great source material for your copywriting, by Tom Albrighton.

10 Sep 2015

James Morgan

“You can sound professional without being dull.”

09 Sep 2015

3 letters that (should) terrify any copywriter

Ben Lloyd on why you never want to read ‘etc’ in a copywriting brief.

07 Sep 2015

Writing that ranks – a primer on SEO copywriting

Andy Nattan on how to write copy that shows Google what it needs to see, without disrupting the flow of your message.

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