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Brand Storytelling: a free online course from D&AD

D&AD is offering a new, free online course called Brand Storytelling: How to Use Narrative to Sell via FutureLearn (where I work).

It features a range of high-profile creatives – including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish – who share practical advice about creating compelling stories that sell products, brands or values.

The course starts on 16 November 2015 and requires about two hours per week for four weeks.

You can sign up for the course or find out more at FutureLearn.

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