Did you completely forget to read our blog in 2015? Don’t fret, it’s not too late to catch up. We’ve picked out 15 of the most popular posts from last year.
Copywriting legend Sean Doyle on the art of headline writing and what The Economist got so right.
Katherine Wildman on the joys of creative writing and how it can help copywriters.
A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.
Tom Albrighton on how a tiny copy tweak could have saved the Motor Neurone Disease Association’s #lastsummer campaign from a social media beasting.
Caroline Gibson’s advice on good financial practices for freelance copywriters, to make sure those invoices get paid on time.
The second instalment of freelance copywriting advice from Caroline Gibson tackles how to chase up late invoices.
Caitlin Milne tackles the topic of plain English in our latest copywriting primer.
A list of go-to places for free stock images, compiled by Thomas McCallum.
Tom Albrighton on the state of the copywriting profession. Spoiler: he thinks it’s in great shape.
We asked the copywriters of Twitters to share their favourite books about copywriting. Here’s what they told us.
Kady Potter on the struggle to get people to understand what us copywriters do for a living.
Andy Maslen says that to persuade somebody, you have to know what they want. And it’s never what you’re selling.
Jackie Barrie on how an understanding of neuro-linguistic programming (NLP) can help copywriters to write copy that converts.
David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.
Killer tweets, sweary ads, persuasiveness and creativity – just some of the topics covered in our round-up of CopyCon15.
Huge thanks to the authors of these posts and to all of the copywriters who wrote for our blog this year. If you’d like to write something for the Pro Copywriters blog in 2016, drop me a line at firstname.lastname@example.org