Join @radixcom and the industry’s finest to chat about being a B2B copywriter and the role of the copywriter in B2B marketing.
#b2bcopychat Tuesday 1 March 2016
4-5pm GMT/11am-12pm EST/8-9am PST
Copywriters play a critical role in B2B marketing.
60% of B2B content marketers cite “producing engaging content” as their biggest challenge. Copywriters are at the forefront of making sure B2B marketing content pulls audiences in and makes them want to take action.
But what does it mean to be a B2B copywriter? What skills does it take? Is there a difference between a copywriter, content writer and brand journalist – and can one person be all of those things?
Check in with #b2bcopychat on Twitter from 4-5pm on Tuesday 1st March, as we discuss topics like:
- The different types of copywriter
- Advising clients on copy
- Copy vs. content: is there a difference?
- The role of copywriters in marketing strategy
- … and more
During the hour of the chat, we’ll ask questions about the role of the B2B marketing and what’s involved in being one. All participants will have an opportunity to respond and the best responses will be retweeted. If there’s time, we can all network and discuss copywriting in general.
What if you’re not too concerned about a meta discussion of your profession, but still want to chat with other B2B writers?
Don’t worry. Here are three more reasons to join @radixcom for #b2bcopychat on Tuesday 1st March 2016:
- Talk about your copywriting best practices, experiences and problems
- Network with other B2B copywriters
- Find out about new writing techniques, formats and tools
We’ll make a Storify of responses available after the Twitter chat.