What does The Economist want from its ads?

A man who knows why some ads get approved by The Economist and some don’t is Mark Beard.

Mark is the magazine’s SVP, Digital Media and Content Strategy. And he’s one of the speakers at Copy Cabana 2016.

Copy Cabana is the hottest copywriting event of the year, created by Andy Maslen and Vikki Ross. And Mark isn’t the only speaker. Book now to hear from 12 (yes 12!) inspiring people drawn from advertising, marketing, corporate and internal communications, not to mention stand-up comedy and spoken-word performance.

Copy Cabana opens Matt Desmier’s Silicon Beach in Bournemouth on 28 September 2016. Travelling from London? Train fares are at an all-time low right now!

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