GatherContent is sponsoring this year’s Copywriting Conference – and to celebrate our partnership we’re offering a free webinar.
Hosted by content strategist Ellen de Vries, the webinar offers to teach you how to create a content brief for any occasion.
When: Tuesday 19 June | 16:00 – 17:30 (BST)
Where: Online – register here
Here’s how Ellen describes this talk:
When you’re asked to create a piece of content, do you feel well-equipped to be able to carry out the task? Or maybe you’re responsible for a piece of content but you’re not the creator, how do you communicate your vision to the ones who will bring it to life?
Alas, since the beginning of time, writers, artists and other creatives have relied on telepathy, hearsay and osmosis to carry out commissions, sometimes with unfortunate results. Let’s not do that.
The aim of the game is to avoid misinterpretation, wasted effort, wasted budget and prevent your project grinding to a halt. Working as a team to construct a clear content brief can help you establish shared understanding and fill the room with inspiration before you start.
In this webinar, Ellen de Vries gives you a box of colourful building blocks to help you construct a clear content brief for a variety of content types.
We’re delighted that GatherContent are sponsoring this year’s event, because they make software that makes life easier for copywriters, content strategists, and anyone that manages large web copy projects. If you’ve ever written copy for large websites, you’ll have experienced the frustration that can arise when you have hundreds of documents flying around through email chains and project management tools. GatherContent does away with all that nonsense, and makes it easier to work with expert reviewers, editors and the developers who need the finished copy.
About Ellen de Vries
Ellen de Vries is a content strategist at Clearleft, a strategic design consultancy based in Brighton, UK. In her time at Clearleft she’s been working closely with in-house teams at major brands such as Virgin Atlantic and Penguin Random House to develop their content practices in creative and strategic ways.
Before that, Ellen ran her own content agency for almost 10 years, working closely with teams of writing specialists of every kind; from UX writing visionaries, to brand language magicians, to hawk-eyed proofreaders.
She has a particular passion for bringing teams together from different walks of life to develop a shared language and collaborate efficiently, which then manifests in an organisation’s ability to publish rich, compelling copy and content.
Remember, if you’re a Pro member of ProCopywriters, you can save £115 on your ticket to this year’s Copywriting Conference. This one-day event combines learning, inspiration and informal networking at a stunning eco venue. The discount code is in your dashboard. Tickets are selling faster than previous years (all four) – so register soon to secure your first-choice breakout sessions.