29 Apr 2019
“Content design is problem-solving. We look at a task, then how to get that across to the audience in a way that makes the most sense to them.”
25 Apr 2019
“The best copy comes from customers themselves. Take what your customers are actually saying, and put it in print.”
24 Apr 2019
To pun or not to pun? That’s the question Jonathan Wilcock’s asking.
22 Apr 2019
Sanina Kaur’s guide to tools to help make sure that there aren’t any embarrassing mistakes in your writing.
22 Apr 2019
“It’s much easier to write something terrible and then knock it into shape than to expect perfection in every word you lay down in your first draft.”
18 Apr 2019
Juliette Mitchell explains why she’s not sure that ‘copywriter’s’ the best term to describe what she does.
17 Apr 2019
Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.
15 Apr 2019
“I enjoy presenting things in a logical and consistent way, making it easy for the reader to understand and take action.”
10 Apr 2019
Claire Burn’s guide what you need to think about if your work’s going to be translated into another language.
08 Apr 2019
“I take pride in everything I write, whether it’s a tiny product description or a heavy-duty piece that requires trawling through clinical papers.”
03 Apr 2019
Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.
01 Apr 2019
“It feels epic when you work solidly on a piece and then come out the other side feeling confident about what you’ve created.”
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