Sarah Richards, Content Designer
29 Apr 2019

Content Design London — ProCopywriters Company Spotlight

“Content design is problem-solving. We look at a task, then how to get that across to the audience in a way that makes the most sense to them.”

25 Apr 2019

Steve Howe — CopyCon Speaker Spotlight

“The best copy comes from customers themselves. Take what your customers are actually saying, and put it in print.”

24 Apr 2019

Do puns have a place in advertising?

To pun or not to pun? That’s the question Jonathan Wilcock’s asking.

A red ballpoint pen lying on a page of writing.
22 Apr 2019

How to cheat your way to error-free content

Sanina Kaur’s guide to tools to help make sure that there aren’t any embarrassing mistakes in your writing.

John Espirian, copywriter
22 Apr 2019

John Espirian — ProCopywriters Member Spotlight Revisited

“It’s much easier to write something terrible and then knock it into shape than to expect perfection in every word you lay down in your first draft.”

Juliette Mitchell, copywriter
18 Apr 2019

We need to talk about copywriting

Juliette Mitchell explains why she’s not sure that ‘copywriter’s’ the best term to describe what she does.

A bird's eye view of a London black cab
17 Apr 2019

Have you tried the black cab exercise?

Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.

Deboarah Wroe, copywriter
15 Apr 2019

Deborah Wroe — ProCopywriters Member Spotlight

“I enjoy presenting things in a logical and consistent way, making it easy for the reader to understand and take action.”

A collection of dictionaries and thesauruses lined up on a bookshelf.
10 Apr 2019

Is your writing going to be translated?

Claire Burn’s guide what you need to think about if your work’s going to be translated into another language.

Madeleine Bailey, copywriter
08 Apr 2019

Madeleine Bailey – ProCopywriters Member Spotlight

“I take pride in everything I write, whether it’s a tiny product description or a heavy-duty piece that requires trawling through clinical papers.”

A man and a woman doing a yoga pose.
03 Apr 2019

How words get people to trust you — and why it’s so darned important to be consistent

Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.

Emma Lander, copywriter
01 Apr 2019

Emma Lander — ProCopywriters Member Spotlight

“It feels epic when you work solidly on a piece and then come out the other side feeling confident about what you’ve created.”

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