29 Jul 2019
“I’m a sucker for a good research session. Finding a unique angle or an interesting statistic to bring my writing to life is like striking gold.”
26 Jul 2019
Getting colleagues who aren’t marketers to create content that’s relevant for readers can be tricky. Catherine Every has some helpful suggestions.
24 Jul 2019
Nicky Weelen explains why you need to have your elevator pitch ready and waiting.
22 Jul 2019
“I do wish copywriters would be more honest when it’s hard. There’s an awful lot of embellishment and bravado in this business and I don’t think it does any harm to be more vulnerable in front of each other.”
19 Jul 2019
Sean Patrick Hand on the change in perspective that happens when you start working for yourself.
17 Jul 2019
What do you do when a client doesn’t like the copy you’ve produced? Rowan Martin explains.
12 Jul 2019
Alice Hollis on why remembering that not everyone understands, and uses, the same terms you do is important.
10 Jul 2019
Sanina Kaur’s quick guide to voice search marketing
08 Jul 2019
“My favourite work is creating those “aha” moments. Witnessing that millisecond when my client realises they’ve broken through to a new level of understanding how copy works — that’s truly magical.”
05 Jul 2019
Avoiding doing that task that’s been hanging around your to-do list for a while? Karen Evennett speaks to an expert who has a tip that might help you start it.
03 Jul 2019
Is it better to be a sole trader or form a limited company? Mary Whitehouse runs through the pros and cons of both.
01 Jul 2019
“I love looking at the way copy flows, so the individual components combine to make the reader think and feel differently.”
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