28 Apr 2020
Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.
27 Apr 2020
Jo Watson – ProCopywriters Member Spotlight Revisited
“I don’t buy into the whole ‘show up at all costs’ thing. If you don’t feel like it, or you’re busy, or you haven’t got anything of value to share, why do it?”
23 Apr 2020
A new era in ‘woke’ food labelling
What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.
21 Apr 2020
How to give your inner writer getting the self-care it deserves
Writing’s hard. So you need to nurture yourself, vent and cut yourself some slack. Not sure how? Danielle Auld has a few ideas.
16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.
14 Apr 2020
How this editor weighs up freelance enquiries
Collective Content’s quick guide to what editors are looking for in a freelance writer.
09 Apr 2020
Gated content isn’t a magic bullet for selling stuff
Fi Shailes on the biggest no-no if you’re putting your content behind a registration form.
07 Apr 2020
Grammarly vs. the copywriter — who’ll win?
Are digital writing tools like Grammarly a threat to copywriters? Katherine Wildman thinks not.
06 Apr 2020
Andrew Baskott — ProCopywriters Member Spotlight
“Know your worth, never undersell your talents.”
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