Alex Ashby

Middleweight Copywriter    

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I have experience writing for retail, e-commerce, travel, leisure, food and drink, home and luxury businesses. I particularly enjoy working to build a brand, improve its tone of voice and, indeed, sales.


I found my way into copywriting after working in all kinds of other businesses in far less suitable positions, so I have a bit of life experience behind me. Eventually, it was time to do the inevitable...

I trained in copywriting and proofreading with the Publishing Training Centre in London, and have a background in languages, with varying degrees of proficiency: English, Dutch and French. Sometimes, I get the chance to use this knowledge in my work, where things need translating or proofing.

I have worked as an in-house copywriter for companies including, Bathstore and Bookatable, and on a freelance basis for various agency clients, mainly in the travel and leisure fields. Netflights, Red Sea Holidays, David Wilson Homes, Netflix Belgium and megabus are among them.

From 2014 - 2017, I wrote full-time for the luxury tea company Newby Teas. All the copy for everything: advertisements, social media, press releases, magazine features, menus, blog posts, packaging and more. I have written everything from button text, navigation and banner microcopy to corporate presentations and entire product catalogues. We even ended up in Sainsbury’s… which was nice.

Currently, I’m in charge of copy for iQ Student Accommodation, developing this growing company’s brand, creating tone of voice and style guides, and rolling them out as far as I can make them go. I am pleased to have a finger in a variety of pies, from digital and print collateral to internal communications.

I also write copy for the travel websites Oliver’s Travels and CoolStays, writing about a lot of lovely destinations and properties, mainly throughout Europe.

It's busy right now. But ask if you need me.





  • Advertisements
  • Brochures and Leaflets
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • B2B
  • B2C
  • Consumer Goods
  • Lifestyle
  • Sport, travel and leisure
Qualifications & Awards
Effective Copywriting, Publishing Training Centre

Basic Proofreading, Publishing Training Centre

BA (Hons), Modern Language Studies (English / French), Open University

CNAVT Dutch as a Foreign Language, A-level Dutch


Magazine feature | Newby Teas

A promotional article for Square Mile magazine.

Web content | CoolStays

I write a lot of travel content for this website. Here's an example for a hotel in Germany.

Blog posts & interviews | Eldorado Revisited

Back in the day, I used to write a blog of my own, and this was a spin-off project. Including an article and interviews with ...

Travel article | megabus

I wrote a series of UK city guides for megabus via a content agency client. This one is for York...

Social content | Quiz for Newby Teas

A little social media-friendly content for Newby Teas. Which tea type are you?

Web content | David Wilson Homes

I researched and wrote copy for several UK area guides aimed at potential home-buyers. This is an example.

Blog post | Adam Handling profile

Part of an ongoing partnership between Newby Teas and chef Adam Handling. More at

Web content | CoolStays

More travel content for CoolStays, this one on Iceland...

Blog post | Father’s Day Gift Guide

Sometimes, I get asked to do things like this and 'make it funny'. Let's see if it worked...

Catalogue / web copy | Bathstore

In 2014, Bathstore hired me to work on the copy for their latest ranges. That was a lot of product descriptions. Here are a few. ...

Travel content | Red Sea Holidays

Here is some travel content I researched and wrote for a specialist holiday company. Specialising in Egypt...

Magazine article | Newby Teas

A promotional piece for ProChef magazine.

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