Alex Ashby

Middleweight Copywriter    

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I have experience writing for retail, e-commerce, travel, leisure, food and drink, home and luxury businesses. I particularly enjoy working to build a brand, improve its tone of voice and, indeed, sales.


I found my way into copywriting after working in all kinds of other businesses in far less suitable positions, so I have a bit of life experience behind me. Eventually, it was time to do the inevitable...

I trained in copywriting and proofreading with the Publishing Training Centre in London, and have a background in languages, with varying degrees of proficiency: English, Dutch and French. Sometimes, I get the chance to use this knowledge in my work, where things need translating or proofing.

I have worked as an in-house copywriter for companies including, Bathstore and Bookatable, and on a freelance basis for various agency clients, mainly in the travel and leisure fields. Netflights, Red Sea Holidays, David Wilson Homes, Netflix Belgium and megabus are some of them.

From 2014 - 2016, I wrote full-time for the luxury tea company Newby Teas. All the copy for everything: advertisements, social media, press releases, magazine features, menus, blog posts, packaging and more. I have written everything from button text, navigation and banner microcopy to corporate presentations and entire product catalogues.

I also write copy for the travel website CoolStays, writing about a lot of lovely destinations and properties, mainly throughout Europe, an area I am particularly interested in.

I'm currently looking for a new full-time role, so I may have time for a small freelance project or two...





  • Advertisements
  • Brochures and Leaflets
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • B2B
  • B2C
  • Consumer Goods
  • Lifestyle
  • Sport, travel and leisure
Qualifications & Awards
Effective Copywriting, Publishing Training Centre

Basic Proofreading, Publishing Training Centre

BA (Hons), Modern Language Studies (English / French), Open University

CNAVT Dutch as a Foreign Language, A-level Dutch


Magazine feature | Newby Teas

A promotional article for Square Mile magazine.

Web content | CoolStays

I write a lot of travel content for this website. Here's an example for a hotel in Germany.

Blog posts & interviews | Eldorado Revisited

Back in the day, I used to write a blog of my own, and this was a spin-off project. Including an article and interviews with ...

Travel article | megabus

I wrote a series of UK city guides for megabus via a content agency client. This one is for York...

Social content | Quiz for Newby Teas

A little social media-friendly content for Newby Teas. Which tea type are you?

Web content | David Wilson Homes

I researched and wrote copy for several UK area guides aimed at potential home-buyers. This is an example.

Blog post | Adam Handling profile

Part of an ongoing partnership between Newby Teas and chef Adam Handling. More at

Web content | CoolStays

More travel content for CoolStays, this one on Iceland...

Blog post | Father’s Day Gift Guide

Sometimes, I get asked to do things like this and 'make it funny'. Let's see if it worked...

Catalogue / web copy | Bathstore

In 2014, Bathstore hired me to work on the copy for their latest ranges. That was a lot of product descriptions. Here are a few. ...

Travel content | Red Sea Holidays

Here is some travel content I researched and wrote for a specialist holiday company. Specialising in Egypt...

Magazine article | Newby Teas

A promotional piece for ProChef magazine.

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