Al Hidden

Senior Copywriter , Al Hidden Copywriter Available for work

Contact details

I get involved when organisations or individuals haven't got the time, specialist writing skills or the inclination to write copy. I help get vital business copywriting off to-do lists and out in the marketplace where it can help define, differentiate and sell for businesses like yours.

After three years at Cambridge, I spent the next 15 in technical sales and market analysis (building products), followed by a stint in B2C and B2B marketing with Bradstone Garden Products, during which time I sat on the RHS Chelsea Flower Show Gardens Committee. After this, I did two years in business development and PR for a specialist packaging company, followed by training in technical authoring and technical communication.

This opened the door to six years with a leading aerospace technical publications company (technical writing and marketing communications writing for Airbus, Rolls-Royce plc, Hyder plc and for Piper Group itself). Just after making my contribution to the Airbus A380 project (on the Tooling & Equipment Manual – TEM), I joined a specialist construction PR and marketing agency before going freelance in 2006.

Since then, I haven't looked back while focusing on marketing, website, SEO and technical copy, PR writing and client case studies. My industry specialisms? The watch industry, aerospace, automotive, travel and tourism, and others.

I'm fascinated by Switzerland (German speaker), independent travelling, watches, helicopters, driving, Technofix tinplate models and our Mazda Mx-5 coupe... I live to write... I absolutely love it!


Öckerö, 7 Lyefield Road EAST
Charlton Kings
GL53 8BA

01242 520 573
07754 543725



  • Brochures and leaflets
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • B2B
  • Lifestyle
  • Property and interiors
  • Science and Technology
  • Sport, travel and leisure
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