Annette Yates

Senior Copywriter   Available for work

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I help people and organisations to get their message across.

Brands I've written for include:

Argos, Avinity, Avios, Barclays, BlackBerry (RIM), Blackhawk Network Europe, BP, Center Parcs, Dell, EE, EY, GOJO (Purell), Grant Thornton, Jaguar Land Rover, Kantar TNS, Lloyds Bank, Lloyds Pharmacy, Microsoft, Nissan, Neal’s Yard Remedies, O2, OCS, Oxford Archaeology, Santander, Shell, Skanska,Thames Valley Police, Tyco, Urgent Technology, Visa, Vue, Volkswagen TPS, Whitbread, White Clarke Creative, Wolseley.

• I create bright, readable copy that passes the "So what?" test.
• I use structure and tone of voice to engage your target audience.
• And I cut and polish to bring out the shine in your existing content.

You can also book me for interactive copywriting workshops for groups of up to 10, sharing best practice, building confidence and providing solutions for their writing challenges.



01442 823406
07901 586921


  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Lifestyle
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
ISP (Institute of Sales Promotion) Motivation Diploma

Twice finalist for the national Direct Selling Association Support Award (2004, 2006).


VW Paint and Body prospectus 2019

Marketing document to attract new service partners.

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