PRO

Brian Gerard Burns

Senior Copywriter , BB Communications London Available for work

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Brian G Burns: Communications services for healthcare and other charities, not-for-profit organisations, commercial companies and individual clients.

Looking for clear, concise and useful content? An optimised, accessible user experience? Difficult subjects made easy in plain, accurate English? More online sales or a fundraising boost? Perhaps you need to get your campaign messages out there to raise awareness, galvanise supporters and bring about real change. Got a tricky project that needs managing? I can help with all that and more.

My area of expertise is healthcare, charity and not-for-profit communications, covering areas such as hearing loss, autism, cancer, lung disease and diabetes.

With a background in non-fiction book publishing, I have also covered finance and business, sports and games, sports psychology, popular culture, crime and forensic science, design and interiors, food and drink, science and technology, history, biography and much more.


PRODUCTS AND SERVICES

Writing, editing and producing:
• news
• newsletters and e-newsletters
• blogs
• web pages
• SEO (for humans, not algorithms)
• feature articles
• case studies
• optimising content for accessibility and user experience
• PDFs for download
• annual reviews
• impact reports
• scientific research reports and conference posters
• policy reports, including multi-author referenced reports
• leaflets, booklets, posters and conference materials
• research
• interviewing expert contributors
• campaigning content – CTAs and related articles and case studies
• fundraising content
• direct mail
• product copywriting
• digital marketing
• structural, line and copy editing
• style guides
• web writing/tone of voice toolkits
• in-depth proofreading with substantial re-editing or rewriting where needed

Managing:
• publishers' lists
• quarterly magazines
• contract/freelance projects
• in-house teams
• contract/freelance suppliers

Commissioning:
• writers
• editors
• authors
• illustrators
• designers
• photographers
• expert consultants

Relationship management:
• advertising agencies
• agents
• printers
• other suppliers

Available to work remotely or on site, depending on requirements.

Contact me on: bbcomms1@virginmedia.com

Portfolio: www.bbcommunications.org

Contact

London
WC1X 9EX

02078330492
07903523614
    Skills
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure

Portfolio

Ambitious about Autism’s 100-page digital and ...

Comprehensive 100-page guide to autism in the early years for parents for Ambitious about Autism: detailed line and structural ...

Exhibition backdrop for Action on Hearing Loss ...

In 2017, I sourced the image and wrote the text for this exhibition backdrop display and menu-style handout material, and ...

One of two digital articles for UNISON

One of two online articles for UNISON, expanded from interview material gathered for a print article I contributed to the ...

Personal Independence Payment guide for Contact

Contact's 70-page booklet comprehensively covering Personal Independence Payment: detailed line and structural editing of all ...

36 wide-ranging digital factsheets

In 2017, I worked on 36 Action on Hearing Loss factsheets covering a range of subjects: Your Rights,Products and Technology, ...

Article for Action on Hearing Loss’s membership ...

I wrote 'Scientifically speaking' based on an interview with the featured researcher and background information about her work.

Technology product web pages

In 2018, with a focus on SEO and metadata, I wrote detailed customer-facing copy for more than 50 technology products for Action ...

Diabetes Update: healthcare professional magazine

I was the editor of Diabetes UK's quarterly healthcare professional magazine for three years, planning, commissioning, editing ...

B2B product brochure

B2B product brochure for Action on Hearing Loss, promoting the benefits to businesses of installing hearing support systems to ...

Scientific research article for Diabetes UK’s ...

Just one of a large number of articles I wrote for Diabetes UK's quarterly healthcare professional magazine, all based on ...

Annual Report for AOHL

Action on Hearing Loss's 2016–17 Annual Report: detailed line and major structural editing and substantial rewriting of all ...

BLF research report

British Lung Foundation's 2015 research report. I wrote all copy based on wide-ranging background information supplied and ...

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