Brian Gerard Burns

Senior Copywriter , BB Communications for healthcare and other charities, not-for-profit organisations, commercial companies and individual clients. Available for work

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Brian G Burns: Communications services for healthcare and other charities, not-for-profit organisations, commercial companies and individual clients.

Available to work remotely or on site, depending on requirements.

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Looking for clear, concise and useful content? An optimised, accessible user experience? Difficult subjects made easy in plain, accurate English? More online sales or a fundraising boost? Perhaps you need to get your campaign messages out there to raise awareness, galvanise supporters and bring about real change. Got a tricky project that needs managing? I can help with all that and more.

My area of expertise is healthcare, charity and not-for-profit communications, covering areas such as hearing loss, autism, cancer, lung disease and diabetes.

With a background in non-fiction book publishing, I have also covered finance and business, sports and games, sports psychology, popular culture, crime and forensic science, design and interiors, therapy and wellbeing, food and drink, science and technology, history, biography, humour/gift books and much more.

I'm also interested in a wide range of subjects, and by this stage versatility comes as standard, so I'm always happy to consider taking on something new.


Writing, editing and producing:
• news
• newsletters and e-newsletters
• blogs
• web pages
• SEO (for humans, not algorithms)
• feature articles
• case studies
• optimising content for accessibility and user experience
• PDFs for download
• annual reviews
• impact reports
• scientific research reports and conference posters
• policy reports, including multi-author referenced reports
• leaflets, booklets, posters and conference materials
• research
• interviewing expert contributors
• campaigning content – CTAs and related articles and case studies
• fundraising content
• direct mail
• product copywriting
• digital marketing
• structural, line and copy editing
• style guides
• web writing/tone of voice toolkits
• in-depth proofreading with substantial re-editing or rewriting where needed

• publishers' lists
• quarterly magazines
• contract/freelance projects
• in-house teams
• contract/freelance suppliers

• writers
• editors
• authors
• illustrators
• designers
• photographers
• expert consultants

Relationship management:
• advertising agencies
• agents
• printers
• other suppliers


I worked with Brian at Action on Hearing Loss on numerous projects throughout 2017. Brian is one of the most hardworking and dedicated people I have worked with. He worked on a range of content, including factsheets, brochures, annual and other full-length reports, and promotional campaigns such as the London Marathon fundraising campaign.

He has an extremely thorough approach and an excellent eye for detail. His input always made a huge difference to the quality of our content. He is organised and able to work in a very busy team with a high volume of output.

Apart from his professional expertise, on a personal level, he is a pleasure to work with. He has a great sense of humour and fitted in well within the team. We were all sad to see him go.

Since then, Brian has also worked for me on a number of projects at Ambitious about Autism – including annual reports, school prospectuses and a detailed guide to autism in the early years for parents.

I would highly recommend Brian for anyone looking for a writer, editor or content producer.
—Aleksandra Kapuran, Senior Marketing Manager, Ambitious about Autism

I first worked with Brian at Diabetes UK, when he was editor of the healthcare professionals’ magazine. He acted as a mentor to me in my junior role and taught me a great deal about content management. I’ve since had the pleasure of working alongside Brian at Action on Hearing Loss, where he has produced high-quality content for print and digital products.

Brian remains one of the most gifted and professional writers and editors I’ve worked with. He is able to turn the most complex information into clear, accessible content with ease, and can quickly align his writing style to a brand’s voice and tone guidelines. He’s also extremely organised and efficient.

At Action on Hearing Loss, Brian’s content proved to meet both user needs and the organisation’s goals. For example, in 2018, when he wrote new product descriptions for the online shop, sales increased because he gave customers the information they needed in the language they used.

I highly recommend Brian as an extremely skilled content specialist for print and digital products.
—Kate Flagg, Content Design Lead, Action on Hearing Loss

Shortly after I had been appointed Managing Editor of the charity Diabetes UK, Brian quickly became my first choice as a freelance editor and writer. He could be relied on for everything from simple personal experience features to the most complicated scientific research or policy-based reports. His work was always of an exceptional standard and delivered on time and to budget.

He subsequently became my first choice as the new Medical and Science Editor. As soon as he started in the job, he identified changes that needed to be made and had the vision and determination to transform and relaunch the healthcare professional magazine, Diabetes Update, to much praise and success. He repeated this on Research Matters (scientific research for general audiences) and was a driving force in the relaunch of the membership magazine Balance.

He worked across print and the website and undertook one-off projects across the charity, earning the gratitude of colleagues across many teams for his professional attitude and standard of work.

I relied on Brian for his intelligence and knowledge, regularly used him as a sounding board, and valued his honesty, integrity and sense of humour. He always helped colleagues, going above and beyond what was expected of him, taking enormous pride in his work and always striving for the best.

In my current role at UNISON, I rarely need to call on freelancers. When the occasion did arise in 2017, I called again on Brian. And, again, he delivered.
Martin Cullen, Editorial and Content Manager at UNISON, the public service union

Brian Burns worked for me as a project editor at Amber Books, where I was Editorial Director at the time. Across the course of three years, he proved himself a valuable member of our editorial team. Brian managed highly complex book projects with intelligence and aplomb. He was dedicated to achieving the best possible results, even in the face of tight deadlines and limited resources. He is also one of the best copy editors I’ve worked with, having an exceptional talent for crafting crisp, clear, engaging text. I would warmly recommend him to any organisation or individual seeking to engage a top editor and an outstanding team member.
—Sally Collings, Book Proposal Specialist + Founder, Red Hill Publishing San Jose, CA

I worked with Brian for three years at a large health charity, where he was the editor of two magazines I used to design, and I also worked with him on numerous other projects. He's a consummate professional, whether you need crystal-clear copywriting, detailed line-by-line editing for clarity and accuracy, or major structural editing/rewriting.

I enjoy collaborating with Brian, as he always brings a high level of energy and creativity to projects as well has his perfectionist eye for detail. He raises the game of the whole team and always produces excellent outcomes.
—John Clarkson, JohnClarksonDesign





  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure


Ambitious about Autism’s 100-page digital and ...

Comprehensive 100-page guide to autism in the early years for parents for Ambitious about Autism: detailed line and structural ...

Exhibition backdrop for Action on Hearing Loss ...

In 2017, I sourced the image and wrote the text for this exhibition backdrop display and menu-style handout material, and ...

One of two digital articles for UNISON

One of two online articles for UNISON, expanded from interview material gathered for a print article I contributed to the ...

Personal Independence Payment guide for Contact

Contact's 70-page booklet comprehensively covering Personal Independence Payment: detailed line and structural editing of all ...

36 wide-ranging digital factsheets

In 2017, I worked on 36 Action on Hearing Loss factsheets covering a range of subjects: Your Rights,Products and Technology, ...

Article for Action on Hearing Loss’s membership ...

I wrote 'Scientifically speaking' based on an interview with the featured researcher and background information about her work.

Technology product web pages

In 2018, with a focus on SEO and metadata, I wrote detailed customer-facing copy for more than 50 technology products for Action ...

Diabetes Update: healthcare professional magazine

I was the editor of Diabetes UK's quarterly healthcare professional magazine for three years, planning, commissioning, editing ...

B2B product brochure

B2B product brochure for Action on Hearing Loss, promoting the benefits to businesses of installing hearing support systems to ...

Scientific research article for Diabetes UK’s ...

Just one of a large number of articles I wrote for Diabetes UK's quarterly healthcare professional magazine, all based on ...

Annual Report for AOHL

Action on Hearing Loss's 2016–17 Annual Report: detailed line and major structural editing and substantial rewriting of all ...

BLF research report

British Lung Foundation's 2015 research report. I wrote all copy based on wide-ranging background information supplied and ...

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