Brian Gerard Burns

Senior Copywriter , BB Editorial London Available for work

Send an email Contact details

I'm Brian G Burns, writer and editor, and I follow a simple rule:
writing is editing is writing.

That's made me a versatile writer, content producer, content manager and editor with a 20+ years’ record of innovation and success in crafting persuasive on-brand copy, wide-ranging digital content (using various CMS), and impactful marketing, campaigning and fundraising materials.

Specialisms include health and wellbeing, medical, educational and human rights information, policy guidelines, scientific research, and fundraising and campaigning activities.

But, as I said – versatile. With a background in non-fiction book publishing, I have also covered finance and business, sports and games, sports psychology, popular culture, crime and forensic science, food and drink, design and interiors, science and technology, history, biography and much more.

And I’m interested in a whole lot more.

Whatever it is, just ask.

So, if you want:

☛ persuasive copy
☛ useful information
☛ interesting content
☛ clarity
☛ conciseness
☛ accuracy
☛ plain English
☛ strong messages
☛ compelling calls to action
☛ raised awareness
☛ engaged supporters
☛ increased audience traffic
☛ more sales

Then I can provide:

☛ copywriting
☛ writing and editing feature articles and reports
☛ research
☛ digital content (news, blogs, articles, newsletters, web pages and PDFs), using various CMS, including Sitecore and Wix, and Adobe InDesign
☛ digital marketing
☛ editorial management
☛ commissioning
☛ structural, copy and line editing
☛ interviewing expert contributors
☛ style guides and writing/tone of voice toolkits
☛ product copywriting
☛ proofreading

★ A small selection of my key accomplishments includes:

☛ Written and edited hundreds of pages of digital content, including news, regular pages, blogs, newsletters, campaigning and fundraising pages, product copy and PDFs for download (fact files, guides, booklets, flyers and brochures)

☛ Directed the redesign of in-house magazines, streamlining editorial standards and introducing additional content while ensuring minimal costs.

☛ Achieved readership survey satisfaction level of over 90% for healthcare professional quarterly magazine.

For several years, I have also been an active supporter of a number of organisations dedicated to human rights, justice, equality and civil liberties.

Available to work remotely or on site, depending on requirements.

Contact me on:







  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure


Ambitious about Autism’s 100-page digital and ...

Comprehensive 100-page guide to autism in the early years for parents for Ambitious about Autism: detailed line and structural ...

Exhibition backdrop for Action on Hearing Loss ...

In 2017, I sourced the image and wrote the text for this exhibition backdrop display and menu-style handout material, and ...

One of two digital articles for UNISON

One of two online articles for UNISON, expanded from interview material gathered for a print article I contributed to the ...

Personal Independence Payment guide for Contact

Contact's 70-page booklet comprehensively covering Personal Independence Payment: detailed line and structural editing of all ...

36 wide-ranging digital factsheets

In 2017, I worked on 36 Action on Hearing Loss factsheets covering a range of subjects: Your Rights,Products and Technology, ...

Article for Action on Hearing Loss’s membership ...

I wrote 'Scientifically speaking' based on an interview with the featured researcher and background information about her work.

Technology product web pages

In 2018, with a focus on SEO and metadata, I wrote detailed customer-facing copy for more than 50 technology products for Action ...

Diabetes Update: healthcare professional magazine

I was the editor of Diabetes UK's quarterly healthcare professional magazine for three years, planning, commissioning, editing ...

B2B product brochure

B2B product brochure for Action on Hearing Loss, promoting the benefits to businesses of installing hearing support systems to ...

Scientific research article for Diabetes UK’s ...

Just one of a large number of articles I wrote for Diabetes UK's quarterly healthcare professional magazine, all based on ...

Annual Report for AOHL

Action on Hearing Loss's 2016–17 Annual Report: detailed line and major structural editing and substantial rewriting of all ...

BLF research report

British Lung Foundation's 2015 research report. I wrote all copy based on wide-ranging background information supplied and ...

Become a member

Join ProCopywriters

From just £6 per month you could have a profile on ProCopywriters. Find work, network and get support from your peers.

Become a member
Learn online

Members-only webinars

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events