Camilla Smith

Camilla Smith

Camilla Flora


Middleweight Copywriter

Available for work


  • Brochures and Leaflets
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice


  • B2C
  • Consumer Goods
  • Family and Childcare
  • Healthcare and pharmaceuticals
  • Lifestyle

Qualifications & Awards

Central St Martins College of Art and Design - BA (Hons) Fashion History and Theory


Camilla Flora provides engaging and innovative copy for a variety of brands and publications across the globe, specializing in fashion, beauty and lifestyle.

Her services include;

- Web/online content
- Content for catalogues and brochures
- Press Releases
- Editorial and advertorial features
- Product descriptions
- Brand bibles
- Editing and proofreading

Camilla Flora works with a multitude of varied clients, delving deep into the brand story to discover and understand their unique tone of voice and language. She is highly flexible and understands the demands of creating relevant content for both online and print.

With a background in Fashion History and Theory she is well versed in the world of contemporary and luxury brands and has a thorough understanding of such fast-moving industries.

If you are looking for a skilled content writer to elevate your brand, be it through content strategies or full-length feature articles, please contact Camilla on


4 Distons Lane

Chipping Norton



07792623779 (Mobile)


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Brochure Re-write for Ananné skincare.

Organic and natural Swiss skincare brand Ananné contacted me to rejuvenate their product brochure and write the press materials ...

Rockins London – Press Materials – Fanzine

As part of the launch of a new line of clothing, Rockins hired me to write the copy for their fanzine. This essentially acted as ...

Editorial Feature for Harper’s Bazaar and Town ...

I was asked to write a feature on the best beauty salons in the Cotswolds for the Town & Country UK website. This involved ...

Website copy for bespoke shoe brand Faber Novella.

I was brought in to write, edit and proofread all content for the online launch of this bespoke shoe brand. Faber Novella offer ...