HND Journalism, London College of Printing
Find your written voice, craft the right message and win work you love.
Welcome to clarity. If you're responsible for branding and writing in a business or agency, your job just got easier. I’m a brandwriter. I define and articulate complex brands through simple words to captivate and coax audiences. My superpowers are perspective, clarity, brevity…and an almost fanatical devotion to authenticity. I'm hell-bent on eradicating vapid words from brand language and making businesses sound like they really are.
With a 20-year background as a trade and regional press journalist in London, Sydney and Truro (Cornwall), I'm not afraid to ask the difficult questions (in fact I'm known for it). Since May 2015 I've been a creative copywriter and brandwriter known as Blue Scribe. I'm a truth miner, bringer of perspective and master of concision. I love working on complex brands with big stories — that’s where my superpowers work best.
I work with small, brand-heavy agencies who get my approach and complex businesses (mostly service-led) which understand the power of verbal identity and want to be challenged to evolve.
If you're struggling put your personality, purpose and promise into words, I can help > firstname.lastname@example.org / 07870 167 974.
Bristol website design and e-commerce agency, Pixel Hero, needed a new tone of voice and complete website copywriting to ...
Blue Scribe created branded narratives to entice English, German and Dutch visitors to the areas around the South West Coast ...
Blue Scribe worked with Jarrang to create a stream of content for one of its clients in the IT industry to support a lead ...
Highly creative (and brief) website copy and flavour descriptions for online and on-pack.
Brand guidelines, tone of voice, press release, newsletter and ongoing marketing content for an ambitious adventure park
When Blue Scribe was called in to help reorient this national e-commerce business based in Cornwall (in July 2015) the results ...
As well as designing and managing a new lifestyle section, I planned and wrote features about business in Cornwall.