Craig Blackburn

Craig Blackburn

Blue Scribe Media

PRO

Senior Copywriter

 

Skills

  • Advertisements
  • Brochures and Leaflets
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • Training and Consultancy
  • White Papers

Specialisms

  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer Goods
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Science and Technology
  • Sport, travel and leisure

Qualifications & Awards

HND Journalism, London College of Printing

Profile

Find your written voice, craft the right message and win work you love.

Welcome to clarity. If you're responsible for branding and writing in a business or agency, your job just got easier. I’m a brandwriter. I define and articulate complex brands through simple words to captivate and coax audiences. My superpowers are perspective, clarity, brevity…and an almost fanatical devotion to authenticity. I'm hell-bent on eradicating vapid words from brand language and making businesses sound like they really are.

With a 20-year background as a trade and regional press journalist in London, Sydney and Truro (Cornwall), I'm not afraid to ask the difficult questions (in fact I'm known for it). Since May 2015 I've been a creative copywriter and brandwriter known as Blue Scribe. I'm a truth miner, bringer of perspective and master of concision. I love working on complex brands with big stories — that’s where my superpowers work best.

I work with small, brand-heavy agencies who get my approach and complex businesses (mostly service-led) which understand the power of verbal identity and want to be challenged to evolve.

If you're struggling put your personality, purpose and promise into words, I can help > craig@bluescribemedia.co.uk / 07870 167 974.

Contact

2a Lodenek avenue

Padstow

Cornwall

PL28 8EP

07870167974 (Landline)

Social

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Portfolio

Website copy for Pixel Hero (digital marketing)

Bristol website design and e-commerce agency, Pixel Hero, needed a new tone of voice and complete website copywriting to ...

Branded travel narratives for South West Coast Path / ...

Blue Scribe created branded narratives to entice English, German and Dutch visitors to the areas around the South West Coast ...

Content writing for IT sector (via Jarrang agency)

Blue Scribe worked with Jarrang to create a stream of content for one of its clients in the IT industry to support a lead ...

Website/package copywriting for Treleavens Luxury ...

Highly creative (and brief) website copy and flavour descriptions for online and on-pack.

Brand guide, website copy and ongoing marketing for ...

Brand guidelines, tone of voice, press release, newsletter and ongoing marketing content for an ambitious adventure park

Tone of voice and website copy for Flipflopshop.co.uk

When Blue Scribe was called in to help reorient this national e-commerce business based in Cornwall (in July 2015) the results ...

Lifestyle editor and business feature-writer for West ...

As well as designing and managing a new lifestyle section, I planned and wrote features about business in Cornwall.