Craig Blackburn

Senior Copywriter , Blue Scribe Media  

Contact details

Welcome to clarity. If you're responsible for branding and writing in a business or agency, your job just got easier.

I’m a copywriter, brandwriter and commercial journalist. I articulate complex brands through simple words to captivate and coax audiences. I create high-end journalistic content using interviewing and research. My superpowers are perspective, clarity, brevity…and an almost fanatical devotion to authenticity. I'm hell-bent on eradicating vapid words from brand language and making businesses sound like they really are.

With a 20-year background as a trade and regional press journalist in London, Sydney and Truro (Cornwall), I'm not afraid to ask the difficult questions (in fact I'm known for it). Since May 2015 I've been known as Blue Scribe. I'm a truth miner, bringer of perspective and master of concision. I love working on complex brands with big stories — that’s where my superpowers work best.

I work with brand strategists, content marketing agencies and complex businesses (mostly service-led) which understand the power of verbal identity and content marketing and who want to be challenged to evolve.

If you're struggling to put your brand into words or need to up your content marketing game, I can help > / 07870 167 974.


2a Lodenek avenue
PL28 8EP

  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer Goods
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
HND Journalism, London College of Printing


Website copy for Pixel Hero (Bristol web design ...

Bristol website design and e-commerce agency, Pixel Hero, needed a new tone of voice and complete website copywriting to ...

Branded travel narratives for South West Coast Path / ...

Blue Scribe created branded narratives to entice English, German and Dutch visitors to the areas around the South West Coast ...

Content writing for IT sector (via Jarrang agency)

Blue Scribe worked with Jarrang to create a stream of content for one of its clients in the IT industry to support a lead ...

Living Sea Therapy (skincare)

Living Sea Therapy wanted Blue Scribe to interview its bosses, test its brand and retell its complicated story, full of science, ...

Project managing a rebrand for a Padstow cafe rebuild

Blue Scribe project-managed a rebrand for Greens Of Padstow, pulling together creatives and crafting copy over 12 months.

Travelogues for Visit England

The Blue Scribe travel-writing team visited every corner of the South West for a colossal content project of global proportions, ...

Digs Property brandwriting and website copywriting

I felt right at home helping these student property experts define their identity, find their voice and simplify their offering.

Website/package copywriting for Treleavens Luxury ...

Highly creative (and brief) website copy and flavour descriptions for online and on-pack.

Brand guide, website copy and ongoing marketing for ...

Brand guidelines, tone of voice, press release, newsletter and ongoing marketing content for an ambitious adventure park

Tone of voice and website copy for

When Blue Scribe was called in to help reorient this national e-commerce business based in Cornwall (in July 2015) the results ...

Lifestyle editor and business feature writer for the ...

As well as designing and managing a new lifestyle section, I planned and wrote features about business in Cornwall.

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