Claire Rooney

Junior Copywriter , Content Crafting Available for work

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I'm on a mission to cut jargon, gobbledygook, and meaningless fluff from everything that makes reading a chore for busy teams. Like good design, I want words to be 'invisible' to the audience so they can focus on what they need to know or do. From policies to reports, to web pages to presentations, I want to change business as usual.

I've worn many hats during my career: eLearning Flash and HTML developer, eCommerce campaign designer, editorial designer, digital copywriter, copy editor, fiction line editor, content designer, UX writer, and internal communications consultant. It might seem like there are a few odd combinations in there, but they all have one thing in common. I've used plain English and a bit of creativity to solve problems for the audience in each and every one of them.


North Ayrshire

  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • Technical
  • B2B
  • B2C
  • Business, finance and law
  • Education
  • Public sector
  • Science and Technology
Qualifications & Awards
Certificate, UX for beginners, Interaction Design Foundation
Certificate, UX foundation, UXtraining
Certificate, Content marketing: fundamentals and best practices, Red & Yellow
Certificate, Writing for the web, Quirk Education
Certificate, Creative writing, Intec College
Diploma, Computer Science, CTI


Axa article pitch: Is your business ready for GDPR?

I was asked to pitch 300-500 words on GDPR for AXA's Business Guardian Angel site. I wrote this in April 2017, so decided to ...

Copy editing: and eBucks print campaign

In-flight magazine advertising feature

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