Jo Johnston

Senior Copywriter , Friendly & versatile copywriter/copyeditor | B2B, NGO & public-sector clients. Available for work

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Relax, you've found someone to rely on

Looking for a freelance copywriter/copyeditor to backup your team or help you start from scratch? Help is at hand. πŸ‘‹


You may be struggling to find the time to write or your editorial team is under pressure. Panic over. This is where I step in to ease your burdens.πŸ˜‡ I’ve spent my career working with words, so I’ll cherry-pick the right ones to inspire your audience.


You've already written something, but know it’s not up to scratch. Let's finesse what you've got. It's a given that I'll check the basics such as grammar and spelling, but I'll also ensure concision, assess the concept, meaning and overall structure. Let's get ready to publish. πŸ“š


Everyone makes mistakes. Let me find them for you.πŸ” I'll give your project a once-over before it’s immortalised in print or online. We all know that perfection requires teamwork.

English as a second language?

I can sensitively help non-native speakers prepare text into plain English (I'm in awe of anyone who can write professionally in a second language). I've had a host of international clients, from Sri Lanka to UAE, Egypt to Zambia, Colombia to Moldova. Wherever you are in the world,🌍 I'm just an email away.


I write and edit for an eclectic mix of organisations and businesses. This is what I love about my job and what keeps me on my tippy-toes. *cueTravolta πŸ•Ί
Need hard evidence? Browse my portfolio or let my testimonials reassure you on LinkedIn and below.

β€œJo Johnston is a highly versatile and reliable writer. I commissioned her freelance services at short notice and was delighted to find that she was quick to interpret what was needed and able to produce accurate copy well within deadline.”
β€” International Property Media

β€œAn extremely creative, helpful and conscientious copywriter who quickly understood the brief and delivered words that got under the hood of the services we provide.”
β€” Guildprime Specialist Contracts

β€œJo is a great editor – she’s reliable, has great attention to detail, and is able to turn work around quickly. Whether looking at overall structure, style and tone – or tracing sources and verifying figures – her work is always accurate and ready to publish.”
β€” Silx Digital

  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer Goods
  • Education
  • Family and Childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
I am a professional member of the Society for Editors and Proofreaders.
Academic qualifications and professional training includes:
β€’National Council for the Training of Journalists courses:
Writing for the periodical press
Basics of subediting
Interviewing skills
Sharpening your English.
β€’Communications, Advertising and Marketing Foundation. Modules in sales promotion and direct marketing.
β€’City University. Advanced Features Writing, tutored by Guardian journalist, Melissa Benn.
β€’Educare/NSPCC. Child protection awareness and safeguarding children and young people.
β€’BBC Training. Production Team Workshop.
β€’Aberystwyth University. BA Drama/Theatre Arts and Stagecraft.


Scriptwriting | Essex County Council

I was commissioned by a design agency to write a film script for Essex County Council's business investment team.

Brochures | Guildprime

To celebrate its 30th year, Guildprime commissioned three brochures to showcase its luxury fit-out and refurbishment work.

Magazines | The Olympic Park

Working with a design agency I provided marketing copywriting for various facilities at the Olympic Park.

Educational syllabuses | ABE

Copyediting a diploma course in business education for the Association of Business Executives.

Research reports/white papers | NGOs

For a number of non-governmental organisations, I regularly write, copyedit or proofread reports or white papers.

Awards brochures | IPM

Copywriting/editing backup for the team during awards season for the world's best property and real estate industry.

Online portals | digital publishing

Providing copywriting and copyediting services to a US digital education publisher across its range of websites.

Teaching and youth resources | ISD

The Institute for Strategic Dialogue commissioned my copyediting services for its new teacher and youth resources.

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