Jo Johnston

Senior Copywriter , Friendly & versatile copywriter/copyeditor | B2B, NGO & public-sector clients. Available for work

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Looking for a freelance copywriter/copyeditor to backup your team or help you start from scratch?

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You may be struggling to find the time to write or your marketing team is under pressure. Panic over. This is where I step in to ease your burdens.πŸ˜‡ I’ve spent my career working with words, so I’ll cherry-pick the right ones to inspire your audience.


You've already written something, but know it’s not up to scratch. Let's finesse what you've got. It's a given that I'll check the basics such as grammar and spelling, but I'll also ensure concision, assess the concept, meaning and overall structure. Let's get ready to publish. πŸ“š


Everyone makes mistakes. Let me find them for you.πŸ” I'll give your project a once-over before it’s immortalised in print or online. We all know that perfection requires teamwork.

English as a second language?

I can sensitively help non-native speakers prepare text into plain English. I've had a host of international clients from Sri Lanka to UAE, Egypt to Zambia, Colombia to Moldova. Wherever you are in the world,🌍 I'm just an email away.


I write and edit for an eclectic mix of organisations and businesses, from non-governmental organisations to ambitious startups; think tanks to publishers. This is what I love about my job and what keeps me on my tippy-toes. *cueTravolta πŸ•Ί
Need hard evidence? Browse my portfolio and let my testimonials reassure you below.

β€œJo Johnston is a highly versatile and reliable writer. I commissioned her freelance services at short notice and was delighted to find that she was quick to interpret what was needed and able to produce accurate copy well within deadline.”
β€” International Property Media

β€œAn extremely creative, helpful and conscientious copywriter who quickly understood the brief and delivered words that got under the hood of the services we provide.”
β€” Guildprime Specialist Contracts

β€œJo is a great editor – she’s reliable, has great attention to detail, and is able to turn work around quickly. Whether looking at overall structure, style and tone – or tracing sources and verifying figures – her work is always accurate and ready to publish.”
β€” Silx Digital

β€œBrilliant experience working with Jo - she understood and responded quickly to the brief, producing high-quality work in a short space of time."
β€” Institute of Strategic Dialogue


UK-based with global clients
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
I have also been a Professional Member of The Chartered Institute of Editing and Proofreading (CIEP) since 2016.
Academic qualifications and professional training includes:
β€’The Chartered Institute of Editing and Proofreading:
Plain English for Editors
Word for Practical Editing
Annual conference 2020.
β€’National Council for the Training of Journalists:
Writing for the Periodical Press
Basics of Subediting
Interviewing Skills
Sharpening your English.
β€’Communications, Advertising and Marketing Foundation:
Modules in Sales Promotion and Direct Marketing.
β€’City University:
Advanced Features Writing, tutored by Guardian journalist, Melissa Benn.
Child Protection Awareness
Safeguarding Children and Young People
ChildLine counsellor in-house training.
β€’BBC Training:
Production Team Workshop.
β€’Aberystwyth University:
BA Drama/Theatre Arts and Stagecraft.



To celebrate its 30th year, Guildprime commissioned three brochures to showcase its luxury fit-out and refurbishment work.


Working with a design agency, I provided marketing copywriting for various facilities at the Olympic Park.

Awards brochures

Copywriting/editing backup for the team during awards season for the world's best property and real estate industry.

Teaching and youth resources

The Institute for Strategic Dialogue commissioned my copyediting services for its new teacher and youth resources.

Annual reviews (online)

Working with HR and internal comms teams at Carlson Wagonlit Travel on annual reviews materials.

Film scriptwriting

Commissioned by a design agency to write film scripts for Essex County Council's business investment team.

Research reports

For many non-governmental organisations, I regularly write, copyedit or proofread reports or white papers.

Education courses

Working with a publisher and the Association of Business Executives, I copyedited subject syllabuses in business education.

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