Jo Johnston

Senior Copywriter , Friendly & versatile copywriter working for B2B, NGO & public-sector clients. Available for work

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Relax, you've found someone to rely on.

Clients often come to me when it’s rush hour in the office and they need backup or a second opinion. Hear for yourself:

“Jo Johnston is a highly versatile and reliable writer. I commissioned her freelance services at short notice and was delighted to find that she was quick to interpret what was needed and able to produce accurate copy well within deadline.”
— International Property Media

“An extremely creative, helpful and conscientious copywriter who quickly understood the brief and delivered words that got under the hood of the services we provide.”
— Guildprime Specialist Contracts

I've 16 years' experience both in-house and as a freelancer. So whether you're an educational publisher, a local council, a national charity or business start-up, I can provide help with copywriting, copy-editing, proofreading and creative project management.

As a former magazine editor, I'm a trained copy-editor and also have expertise preparing text into plain English. I often work with international clients who are using English as a second language — finessing and sprucing up words to give a professional edge. As well as the ProCopywriters' Alliance, I'm also a professional member of the Society for Editors and Proofreaders. So when you hire me, you'll get a copywriter and grammar geek rolled into one!

I think of myself as a global citizen and have specialist knowledge of world development issues. I write and edit for charities on subjects as wide-ranging as climate change to maternal health; disaster response to disease control. For international NGOs, this has seen me travel with pro photographers and film crew to many countries in search of compelling stories — Tajikistan, Colombia, Myanmar, Sudan, Moldova, Liberia, Haiti, Burkina Faso and many more.

Hear from more clients on my website or take a look at my portfolio below. Better still, call me on 07504 550 444 or email:

Outsource and make your life easier

  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Education
  • Family and Childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
I am a professional member of the Society for Editors and Proofreaders.
I have the following academic qualifications and professional training:
National Council for the Training of Journalists courses:
Writing for the periodical press
Basics of subediting
Interviewing skills
Sharpening your English.
Communications, Advertising and Marketing Foundation. Modules in sales promotion and direct marketing.
City University. Advanced Features Writing, tutored by Guardian journalist, Melissa Benn.
Educare/NSPCC. Child protection awareness and safeguarding children and young people.
BBC Training. Production Team Workshop.
Aberystwyth University. BA Drama/Theatre Arts and Stagecraft.


Scriptwriting | Essex County Council

I was commissioned by a design agency to write a film script for Essex County Council's business investment team.

Brochures | Guildprime

To celebrate its 30th year, Guildprime commissioned three brochures to showcase its luxury fit-out and refurbishment work.

Magazines | The Olympic Park

Working with a design agency I provided marketing copywriting for various facilities at the Olympic Park.

Digital and print resources | Seahorse Education

Rewriting brand collateral for this consultancy, with a focus on primary education.

Book | Executive coaching consultancy

Print and digital copywriting and editing work for an executive coaching consultancy.

Educational syllabuses | ABE

Copy-editing a diploma course in business education for the Association of Business Executives.

Research reports/white papers | NGOs

For a number of non-governmental organisations, I regularly copy-edit or proof reports or white papers.

Awards brochure | IPM

Copywriting/editing backup for the team during awards season for the world's best property and real estate industry.

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