Jo Johnston

Jo Johnston



Senior Copywriter

Available for work


  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • Training and Consultancy
  • White Papers


  • B2B
  • B2C
  • Charities
  • Consumer Goods
  • Family and Childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Sport, travel and leisure

Qualifications & Awards

I am a professional member of the Society for Editors and Proofreaders.

I have the following academic qualifications:

•National Council for the Training of Journalists.
Writing for the periodical press
Basics of subediting
Interviewing skills
Sharpening your English

•Communications, Advertising and Marketing Foundation.
Modules: sales promotion and direct marketing

•City University:
Advanced Features Writing, tutored by Guardian journalist, Melissa Benn

•Aberystwyth University:
BA Drama/Theatre Arts and Stagecraft

If you've read down this far, another fact is that I have an adorable Labrador called Mabel.


Relax, you've found someone to rely on.

I've 16 years' experience copy-editing, copywriting, proofreading and project managing print and digital resources.

Whether a lifestyle publisher, the local council or specialist building contractor, I've solid experience working with public or private sector clients on B2B or B2C projects or for public education.

I think of myself as a global citizen. And I've specialism in development issues, writing for international non-governmental organisations and charities on subjects as wide-ranging as climate change to maternal healthcare. This has seen me travel to many countries in search of compelling stories, from Tajikistan to Colombia, Sudan to Cambodia.

I am also a professional member of the Society for Editors and Proofreaders. As a trained copy-editor, with expertise preparing text into plain English, I often work remotely with international staff who have English as a second language.

Clients come to me when it’s rush hour in the office and they need backup or a second opinion. Here are a few kind words from some of them:

“An extremely creative, helpful and conscientious copywriter who quickly understood the brief and delivered words that got under the hood of the services we provide.”
— William Chouffot, Marketing Manager, Guildprime Specialist Contracts Ltd

“Jo Johnston is a highly versatile and reliable writer. I commissioned her freelance services at short notice and was delighted to find that she was quick to interpret what was needed and able to produce accurate copy well within deadline.”
— Jill Keene, Editor at International Property Media

So, let me take up the slack. Get in touch:

*Want to see a sample of work? Click below.


+44 (0) 7504 550 444 (Mobile)

Email me


Follow on LinkedIn Follow on G+


Copy-editing for IPM’s Asia-Pacific property ...

The work involved creating content for an extensive international brochure sourced from text that was often in broken English and ...

Scriptwriting a film for Essex County Council

I was commissioned by a design agency to write a film script for Essex County Council's inward investment team. It provides ...

Copywriting brochures for Guildprime Specialist ...

Copywriting three brochures to showcase the company's distinctive approach to its retail, residential and commercial ...

Copywriting the Olympic Park magazine

I was commissioned by a design agency to provide copywriting for various resources showcasing the facilities at the Queen ...