Jo Johnston

Senior Copywriter , Friendly & versatile copywriter/copyeditor | B2B, NGO & public-sector clients. Available for work

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Relax, you've found someone to rely on

Looking for a freelance copywriter/copyeditor to backup your team or help you start from scratch?

Hear from my happy clients:

“Jo Johnston is a highly versatile and reliable writer. I commissioned her freelance services at short notice and was delighted to find that she was quick to interpret what was needed and able to produce accurate copy well within deadline.”
— International Property Media

“An extremely creative, helpful and conscientious copywriter who quickly understood the brief and delivered words that got under the hood of the services we provide.”
— Guildprime Specialist Contracts

I've more than 16 years' experience working both in-house and as a freelancer. I write and edit for an eclectic mix of organisations and businesses - this is what I love about my job, and what keeps me on my tippy-toes. So whether you're an educational publisher, a local council, a national charity or business start-up, let me help you with copywriting, copy-editing, proofreading and editorial project management.

As a former magazine editor, I'm a trained copy-editor and have expertise preparing text into plain English. I regularly work with international clients who are using English as a second language — finessing and sprucing up words to give a professional edge. As well as the ProCopywriters' Alliance, I'm also a professional member of the Society for Editors and Proofreaders. So when you hire me, you'll get a copywriter and grammar geek rolled into one (I love spotting a good howler).

I think of myself as a global citizen and have specialist knowledge of world development issues. I've a soft spot for charities and write and edit on subjects as wide-ranging as climate change to maternal health; disaster response to disease control. For international non-governmental organisations, this has seen me travel with photographers and film crew to many countries in search of compelling stories — Tajikistan, Colombia, Myanmar, Sudan, Moldova, Liberia, Haiti, Burkina Faso and many more.

Hear from more clients on my website or take a look at my portfolio below.
Better still, call me on 07504 550 444 or email:

Pen poised for action!

  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer Goods
  • Education
  • Family and Childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
I am a professional member of the Society for Editors and Proofreaders.
I have the following academic qualifications and professional training:
National Council for the Training of Journalists courses:
Writing for the periodical press
Basics of subediting
Interviewing skills
Sharpening your English.
Communications, Advertising and Marketing Foundation. Modules in sales promotion and direct marketing.
City University. Advanced Features Writing, tutored by Guardian journalist, Melissa Benn.
Educare/NSPCC. Child protection awareness and safeguarding children and young people.
BBC Training. Production Team Workshop.
Aberystwyth University. BA Drama/Theatre Arts and Stagecraft.


Scriptwriting | Essex County Council

I was commissioned by a design agency to write a film script for Essex County Council's business investment team.

Brochures | Guildprime

To celebrate its 30th year, Guildprime commissioned three brochures to showcase its luxury fit-out and refurbishment work.

Magazines | The Olympic Park

Working with a design agency I provided marketing copywriting for various facilities at the Olympic Park.

Educational syllabuses | ABE

Copyediting a diploma course in business education for the Association of Business Executives.

Research reports/white papers | NGOs

For a number of non-governmental organisations, I regularly write, copyedit or proofread reports or white papers.

Awards brochures | IPM

Copywriting/editing backup for the team during awards season for the world's best property and real estate industry.

Online portals | digital publishing

Providing copywriting and copyediting services to a US digital education publisher across its range of websites.

Teaching and youth resources | ISD

The Institute for Strategic Dialogue commissioned my copyediting services for its new teacher and youth resources.

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