John Espirian

Senior Copywriter , Espirian Available for work

Contact details

I'm the relentlessly helpful technical copywriter and an all-round LinkedIn nerd. I've been an independent B2B content writer since 2009, specialising in writing content for websites, blogs and case studies. I also help clients produce short-form and long-form content to build their authority on LinkedIn.

My book, Content DNA, shows how consistency and congruence lead to the creation of a personal brand that helps you be noticed, remembered and preferred.

I'm a former director of what is now the Chartered Institute of Editing and Proofreading (CIEP), and am also a former Microsoft Valuable Professional (MVP).

Check out my writing samples:

Espirian blog
LinkedIn Learner Lounge
Business blogging guide
Guest posts & interviews

A borderline Mac obsessive, I'm an avid user of just about every product Apple has ever made.

If you need someone to write clear, elegant text, I'm the man for the job. I'm quick to respond and always do a thorough job.


NP10 8NX



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • Consumer goods
  • Science and Technology
Qualifications & Awards
As well as being a former Microsoft Most Valuable Professional, I hold Adobe Certified Associate status in Photoshop, Dreamweaver and InDesign.

Whitefox Unsung Hero of Publishing 2016.

Feedspot Top 100 Freelance Blogger.

Contributor to Social Media Examiner.
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