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Kevin Sheeran

Senior Copywriter , Kevin Sheeran Available for work

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Senior copywriters don’t come much more senior than me…
You and I know you face one hell of a fight to grab the attention of your target audiences.

That’s because there are around 1.8 billion websites out there, more than 4.4 million new blog posts published each day, about 500 hours of video uploaded to YouTube every minute and Google processes over 63,000 searches per second. 

Don’t sweat it, instead let me help. I started writing copy and content before Tim Berners-Lee invented the web. I went freelance on Friday 13th May 1994 (not a date that’s easy to forget) and haven’t stopped since.

I’ve honed my chops - all proven in action for the most demanding clients - to help make sure your copy and content sings, pops and cuts through the crud to achieve results.

Trust me to turn your brief into words that work hard, so they…
*surprise, engage, inform and persuade your target audiences,
*give your brand and business a unique voice and competitive edge,
*get your prospects to read, visit, click, call and buy, turning them into customers and clients.

The experience and expertise you want to deliver the leads, sales and growth you need…
I’ve worked on the client, agency and freelance sides of the business; I know the challenges you face. I’ve worked successfully in every marcoms discipline - in the B2B, B2C, FMCG and recruitment arenas - above, through and below the line; both online and off.

Peace of mind comes as standard…
I'm fast, flexible and versatile, can turn my hand to anything and will quickly negotiate any steep learning curves you bung in front of me. Plus my creativity is always balanced with common sense, commercial nous and a no bulls**t attitude. 

Now, whether you need…
*copy and content strategy and brand language,
*fresh thinking and attention grabbing big ideas,
*acres of long form copy that needs research and interviews, or
*a specialist to get the fine detail of the call to action and user experience right…
…you can be sure I’m up for it and will deliver results that are right on your brand, brief, budget and deadline.

Look, my job’s to make your job easier…
I bring a cool, calm and collected attitude to the table when timescales and budgets are tight, all the while striving to make us working together seem less like work. So let me partner with you in the way that suits you, your team and your project best. Your place or mine, by the hour, day or project, it’s your call.

Simply brief me and go get on with something more important while I take care of your words.

Sorry, enough about me, what about you?…
I’m happy to help and advise you in any way I can, so if you’d like:
*a confidential, no obligation chat about a project,
*a sounding board for an idea or campaign,
*some guidance on costs and timescales,
please don’t hesitate to get in touch.

Contact

Dorset
BH21 2UW

07778 399241
    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
    Specialisms
  • B2B
  • B2C
  • Brand Naming
  • Business, finance and law
  • Consumer goods
  • Education
  • Engineering and Manufacturing
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Career highlights have included....
*A 22,000 word dealer development document for Renault, to support the launch of two luxury models.

*Being part of the three-writer team tasked with producing fresh copy for around 700 items of customer communication for Thames Water, the UK’s largest water utility business. Plus helping to re-write the content and UX for the client’s new customer account portal.

 *A wide range of work for ACCA – the global body for financial professionals – from brand language guidelines to promotional collateral and AV scripts.

*An ‘advisory’ multimedia campaign for pharmaceutical giant, Novartis. The ‘Ask for Clear’ programme gave hope to sufferers of the debilitating skin condition, psoriasis. It was unusual because we couldn’t make overt reference to the Novartis name or the brand name of their new treatment.





Portfolio

RNLI – campaign concepts

Turning ideas into volunteers for a major charity.

University College London UCL – Annual Review

A heavyweight publication taking innovation to the world.

Hitachi Data Storage – direct mail

Bringing a boring 'back-room' technology to life for the target audience.

Exchequer – direct response advertising

Daring direct response for an innovative fintech enterprise.

Sony – above, through and below the line

A wide range of work for a global electronics giant.

Dimplex – campaign concepts

Shaking up the dominance of gas in the focal point fire sector.

Taylor Wimpey – complete collateral set

Successfully launching and selling a new West Country development.

Your Move – direct mail campaign

Delivering a 20% uplift in new instructions.

P&O – coffee table magazine

Making quite a splash for a cruise ship.

ISS – complete collateral set

How do you big up one of the world's biggest businesses?

Cobham – employee magazine

Keeping over 11,500 people around the world better informed.

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