Felicity Wild

Senior Copywriter , Tone of Voice Nerd | Brand Voice & Messaging Available for work

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Got big things to say, but not sure how?

Work with me to develop a distinctive tone of voice for your brand. And get the tools you need to bring it to life.

Imagine if you could write in a distinctive, consistent voice for your brand at the drop of a hat? The same goes for everyone on your in-house and freelance teams.

You could say goodbye to endless rounds of costly edits and the feeling your copy isn't right, but you're not sure why.

Suddenly, you sound different to your competitors. Your message starts getting heard. And browsers turn into buyers and your biggest fans.

It's my job as a tone of voice nerd to get you there.

I look at who you are as a business, where you want to be and the word-related obstacles standing in your way.

I then build a brand voice blueprint everyone on your team can understand and put into practice.

It defines your brand's unique verbal identity and the big things you have to say, plus guidance to help you write in real life.

🌟 Sick of words letting your visual branding down?
🌟 Struggling to stand out in a crowded market?
🌟 Having difficulty communicating the value of what you do or who you are as a business?
🌟 Need a fresh pair of eyes to untangle your big ideas?

Drop me a line—it sounds like you need my help 😊

"Felicity was just great! Not only did she take the time to meet with me in person to help clarify my thoughts and understand my challenges, but she also made the effort to learn about the business and what we stood for.

"She is a true wonder with words and the outcome was a very structured and practical set of comms tools for us to use going forward”

Chris Dunkerley
Co-founder & Creative Marketer
Vital Hike

"Felicity's process for developing a tone of voice blueprint really helped us hone our messaging. Not only does Felicity really listen, she makes suggestions and offers directions that just make total sense. It was an efficient and effective process that I not only enjoyed, but took real value from."

Craig Freeman
Chief Growth Officer

"From our initial meeting to the final result, working with Felicity was an absolute joy.

"She gave us an opportunity to talk through our way of thinking and our complex messaging and listened to the issues we had. When Felicity came back to us with her finished work, it was exactly what we had been looking for and already its implementation is making a big difference to the way we work.

"We would thoroughly recommend any organisation that is looking to develop a verbal brand identity to reach out and work with Felicity."

Martyn Walker
Communications & Marketing Manager


  • Advertisements
  • Content strategy
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • SaaS copywriting
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Brand Naming
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Fashion
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Agile Project Management Practitioner

MSc in Publishing - Edinburgh Napier University

MA in English Literature - University of St Andrews
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