Felicity Wild

Middleweight Copywriter , Freelance Creative Copywriter | Personality-led copy for fashion, food, lifestyle + tech Available for work

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I put wild ideas into words that make your dreams come true.

Are we a match?

I work with ambitious founders looking to get clear on their brand's personality, proposition and positioning.

Is this you? Let's work together to bring your new business's verbal identity to life so you can launch with a bang.

I collaborate with existing companies wanting to refresh and evolve their brand image ready for their next stage of growth.

Got big plans? Bring me on board to develop fresh, bold copy to work with your new direction.

I partner with established brands seeking to outsource copywriting, freeing up their team to focus on other parts of the business.

Sound like something you need? Hire me to deliver on-brand, on-message copy to push your business forward.


- Website copywriting
- Campaign copywriting
- Verbal identity (tone of voice)
- Brand & product naming
- Copy, comms & brand audits
- Brand guardianship
- Copy, comms & brand consultancy

"Thanks again for a flawless job on our copy. You made it so easy for us and your communication is out of this world."
Mousa Yassin,​​ Founder & CEO, Pixaera​

"I love the copy. It evokes the exact sort of feeling I had envisioned for the brand. Thank you so much for helping me get it right."
Ranika Morales, Founder & CEO, Rozu LLC

"From day one I found working with Felicity simple. She took time to understand the business and what I was looking for in regards to messaging and tone of voice. All her work has been completed to a very high standard. In truth, I could not be happier."
James Grant, Founder & CEO, Investment Tribe





  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Agile Project Management Practitioner

MSc in Publishing - Edinburgh Napier University

MA in English Literature - University of St Andrews
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