Sabine Harnau

Senior Copywriter , From Scratch Communications Available for work

Send an email Contact details

I run an English/German bilingual copywriting agency called From Scratch.

We write to drive culture change in society and in business.

Because every impact maker faces the same problem:
People say they want to live more sustainably. 
But they don’t. (Cue the attitude-behaviour gap.)
We help purpose-driven companies and NGOs to close that gap & increase your impact… while making sure we walk the talk.

Our clients tend to be innovators in their fields, working to make the world a better place: from insurtech to fair fashion, from eco hotels to mentors of social entrepreneurs.

We write their sales pages, lead magnets, customer care content and all kinds of instructions — from FAQs to knitting patterns. We also train in-house teams in how to communicate better, translate brand TOV into languages other than English, and help companies come up with a solid messaging strategy that actually works in the everyday hustle and bustle.

All based on years of experience working with over a hundred iconic brands, both in house and agency side.



  • Brochures and leaflets
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Fashion
  • Lifestyle
  • Politics and Society
  • Science and Technology


Rebrand of With Jack — Insurance for UK Freelancers

This in-depth conversion copy project was all about finding the messaging that would help grow the brand. Already less than 6 ...

Become a member

Join ProCopywriters

Get connected to your peers, learn from your network and add your name to our popular directory.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events