Sabine Harnau

Senior Copywriter , From Scratch Communications Available for work

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I started From Scratch to communicate across the silos between marketing, sales and customer care.

Because customer service is the new marketing...
And sales through service is a powerful way to generate revenue.

My clients tend to be innovators in their fields, working to make the world a better place: from insurtech to fair fashion, from eco hotels to mentors of social entrepreneurs.

I write their sales pages, lead magnets, customer care content and all kinds of instructions — from FAQs to knitting patterns. I also train in-house teams in how to communicate better, translate brand TOV into languages other than English, and help companies come up with a strategy for how they talk to their customers.

All based on years of experience working with 100 or so iconic brands, both in house and agency side.



  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Fashion
  • Lifestyle
  • Science and Technology


Rebrand of With Jack — Insurance for UK Freelancers

This in-depth conversion copy project was all about finding the messaging that would help grow the brand. Already less than 6 ...

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