Sabine Harnau
Senior Copywriter , From Scratch Communications Available for work
I run an English/German bilingual copywriting agency called From Scratch.
We write to drive culture change in society and in business.
Because every impact maker faces the same problem:
People say they want to live more sustainably.
But they don’t. (Cue the attitude-behaviour gap.)
We help purpose-driven companies and NGOs to close that gap & increase your impact… while making sure we walk the talk.
Our clients tend to be innovators in their fields, working to make the world a better place: from insurtech to fair fashion, from eco hotels to mentors of social entrepreneurs.
We write their sales pages, lead magnets, customer care content and all kinds of instructions — from FAQs to knitting patterns. We also train in-house teams in how to communicate better, translate brand TOV into languages other than English, and help companies come up with a solid messaging strategy that actually works in the everyday hustle and bustle.
All based on years of experience working with over a hundred iconic brands, both in house and agency side.
Contact details
- Brochures and leaflets
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- Tone of voice
- Training and Consultancy
Skills
- B2B
- B2C
- Beauty
- Business, finance and law
- Charities
- Consumer goods
- Education
- Fashion
- Lifestyle
- Politics and Society
- Science and Technology
Specialisms
Portfolio

Rebrand of With Jack — Insurance for UK Freelancers
This in-depth conversion copy project was all about finding the messaging that would help grow the brand. Already less than 6 ...
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