Sabine Harnau
Senior Copywriter , From Scratch Communications Available for work
I started From Scratch to communicate across the silos between marketing, sales and customer care.
Because customer service is the new marketing...
And sales through service is a powerful way to generate revenue.
My clients tend to be innovators in their fields, working to make the world a better place: from insurtech to fair fashion, from eco hotels to mentors of social entrepreneurs.
I write their sales pages, lead magnets, customer care content and all kinds of instructions — from FAQs to knitting patterns. I also train in-house teams in how to communicate better, translate brand TOV into languages other than English, and help companies come up with a strategy for how they talk to their customers.
All based on years of experience working with 100 or so iconic brands, both in house and agency side.
Contact details
- Content marketing
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- Tone of voice
- Training and Consultancy
Skills
- B2B
- B2C
- Beauty
- Business, finance and law
- Charities
- Consumer goods
- Education
- Fashion
- Lifestyle
- Science and Technology
Specialisms
Portfolio
Rebrand of With Jack — Insurance for UK Freelancers
This in-depth conversion copy project was all about finding the messaging that would help grow the brand. Already less than 6 ...
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