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Sabine Harnau

Senior Copywriter , From Scratch Communications Available for work

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I started From Scratch to communicate across the silos between marketing, sales and customer care.

Because customer service is the new marketing...
And sales through service is a powerful way to generate revenue.

My clients tend to be innovators in their fields, working to make the world a better place: from insurtech to fair fashion, from eco hotels to mentors of social entrepreneurs.

I write their sales pages, lead magnets, customer care content and all kinds of instructions — from FAQs to knitting patterns. I also train in-house teams in how to communicate better, translate brand TOV into languages other than English, and help companies come up with a strategy for how they talk to their customers.

All based on years of experience working with 100 or so iconic brands, both in house and agency side.

Contact

1441RE

0031645820123
    Skills
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Tone of voice
  • Training and Consultancy
    Specialisms
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Fashion
  • Lifestyle
  • Science and Technology

Portfolio

Rebrand of With Jack — Insurance for UK Freelancers

This in-depth conversion copy project was all about finding the messaging that would help grow the brand. Already less than 6 ...

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