Helen Carpenter

Senior Copywriter , Azendia Limited - Marketing & Copywriting Solutions Available for work

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I'm the founder of and a B2B marketing and PR consultant with more than 20 years' experience in copywriting and content creation. My background in journalism (both print and online) means I know what makes a good story too.

Technology, business, and finance are my main specialisms but I've worked across many other sectors such as manufacturing, industrial, home interiors and luxury products/services. This means I can bring in new ideas from different industries, giving a fresh perspective to your business.

I've also helped organisations and individuals to enter awards, with a high proportion going on to win. These have included awards for software, technology, HR, business, M&A, finance and accounting, manufacturing, and facilities management. works with other creatives and specialists too so please feel free to get in touch to discuss your project to see how we can help.

Here are a few of the solutions provided:

- Website Copywriting
- Ad Copywriting
- Email Marketing
- Landing Page Copywriting
- Content Strategy
- Content Marketing
- Search Engine Optimization (SEO)
- Brochure Copywriting
- White Papers/Datasheets
- Annual Reports
- Customer Case Studies
- Scriptwriting
- Press Releases
- Feature Articles
- Award Entries
- Product Descriptions
- Technical Writing/Authoring
- Copywriting Training

And here are a few reviews:

"I highly recommend Helen - she has been an absolute pleasure to work with and always responds quickly and succinctly. The quality of her work is fantastic and she went over and above to complete my case studies as requested. Helen stands out from other freelancers I've worked with in the past as she really understands the customer and how to communicate with their needs in mind. This comes across well in her writing."

Charlie W. Nottinghamshire, GB - Marketing Strategist

"Helen is an experienced marketing and PR professional who is a pleasure to work with. Over seven years we worked together. Whether it's sizzling copy, web content, PR management or a host of other marketing and PR activity Helen always delivers on time and to the highest standard."

Tim C - Haven Power

"It was a pleasure working with Helen. She produced great content against our brief and was proactive in acting on any feedback - her primary concern was the end result and our satisfaction, which was brilliant as it's so important when working with a freelancer!"

Charly R - Maddox Events

"Helen always delivers copy on time, knows exactly what the Editor needs, and is brilliant at getting her clients' true message across in articles and news. As an Editor, I know I can always rely on Helen - she is great!"

Carol B - Editor & Director of Marketing, Credit Control Journal

"Helen is hard-working and passionate about her work. Your project will be in good hands and you will be pleased with the results."

Dawn-Maria F - Magazine Editor

"I can honestly say that it was an absolute pleasure working with Helen over the past 2 years. Helen's copywriting is always 'right first time' and her ability to quickly understand a creative brief has ensured that she has always produced content that delivers a return far beyond any of our expectations. Helen is a person who takes ownership of a project with the goal of driving 'better than expected' results. She also sees and can address everything from the big picture to the more finer details. She is creative, energetic, solutions-oriented and highly motivated, with great communication skills. I have no hesitation in recommending her work to anyone."

Sean G - Marketing, Digital and Communications Specialist

"Helen was always looking for an angle or perspective to give our company profile in the media. Helen did some great work in showing our how our software solutions could fit in with topical debates of the day. It was always a pleasure to work with Helen."

Kevin M - Director, Access Group

"Brilliant freelancer - Helen was efficient and friendly, with high-quality work and great communication."

Leah S. Leicester, GB - Company director of Spicer Pow Ltd

Feel free to drop me a line. Look forward to working together.




  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Technical
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • Business, finance and law
  • Lifestyle
  • Property and interiors
  • Science and Technology
Qualifications & Awards
- First Class Honours in Documentary Communications (specialising in Film-making/Video Production and Photo Journalism)
- CIPR PR Diploma
- DigitalMarketer training in Email Marketing, Search Marketing, Copywriting, Content Marketing, Paid Traffic, Conversion Funnels, Optimisation/Testing and Analytics/Data


Burts Potato Chips Case Study

Carried out the interview and drafted the case study copy for the well-known Burts Potato Chips.

10 Must-Have Traits of the Successful Mid-Market CFO

A whitepaper on the traits of the successful CFO which also formed part of a nurture campaign to this target market.

13 Signs Your Bids Have Room For Improvement

Blog copy on bid management for the NFP finance section of a software company.

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