Helen Say

Helen Say

CBL Services Ltd


Senior Copywriter

Available for work


  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO Copywriting
  • Product Descriptions
  • Tone of Voice


  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer Goods
  • Family and Childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Sport, travel and leisure

Qualifications & Awards

BA (Hons) English Language & Literature
21st Century New Media: Introduction to HTML & CSS
CAM Diploma in Digital Marketing
Institute of Direct Marketing: Diploma in Direct Marketing (Distinction)
CIM Diploma in Marketing
CIM Certificate in Marketing


Crafting your marketing messages and stories is what I know best and what I’m good at. I’ve written hundreds of online articles for websites, blogs, product pages, social media and emails, all designed around SEO with keywords and long-tail phrases, links, tags and anchors.

I’ve been in and around the world of direct marketing for nearly 30 years. I’ve had the privilege of working for some of the UK’s best known bands – Nationwide Building Society, T-Mobile, O2, Vodafone, Tesco, Canon – so I understand the importance of brand positioning and tone of voice when it comes to speaking directly to your customers.

I’m passionate about my work and enjoy collaborating with clients to understand their needs. Developing online copy content that ensures results-driven success is what I do best. Call me and discover more about the services I provide or to ask me any questions .


18 Swan Mead

Hemel Hempstead



07956 282002 (Mobile)

Email me


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Web article for EdNewsDaily.com

Article providing cultural tips for ESL tutors who are teaching kids from China. Content to include education cultural tips ...

Website article for MyBath.com.au about tiling

Article answering the question "Can you tile over tiles?". Text to include keywords "bathroom builders Melbourne" and "bathroom ...

Web article for lowkeypi.com about training

Web article describing the importance of continual skillset improvement for private investigators in the US. Link: ...

Blog article for harperrosewatchesblog.com

Fun, tongue-in-cheek blog article entitled "Top 10 Lifehacks to Get You Through the Week". Included provision of images as well ...