Helen Say

Senior Copywriter , CBL Services Ltd Available for work

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Crafting your marketing messages and stories is what I know best and what I’m good at. I’ve written hundreds of online articles for websites, blogs, product pages, social media and emails, all designed around SEO with keywords and long-tail phrases, links, tags and anchors.

I’ve been in and around the world of direct marketing for nearly 30 years. I’ve had the privilege of working for some of the UK’s best known bands – Nationwide Building Society, T-Mobile, O2, Vodafone, Tesco, Canon – so I understand the importance of brand positioning and tone of voice when it comes to speaking directly to your customers.

I’m passionate about my work and enjoy collaborating with clients to understand their needs. Developing online copy content that ensures results-driven success is what I do best. Call me and discover more about the services I provide or to ask me any questions .


18 Swan Mead
Hemel Hempstead

07956 282002
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer goods
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Certified Google SEO Marketer (College of Media & Publishing)
BA (Hons) English Language & Literature
21st Century New Media: Introduction to HTML & CSS
CAM Diploma in Digital Marketing
Institute of Direct Marketing: Diploma in Direct Marketing (Distinction)
CIM Diploma in Marketing
CIM Certificate in Marketing


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