PRO

Helen Say

Senior Copywriter , CBL Services Ltd Available for work

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Crafting your marketing messages and stories is what I know best and what I’m good at. I’ve written hundreds of online articles for websites, blogs, product pages, social media and emails, all designed around SEO with keywords and long-tail phrases, links, tags and anchors.

I’ve been in and around the world of direct marketing for nearly 30 years. I’ve had the privilege of working for some of the UK’s best known bands – Nationwide Building Society, T-Mobile, O2, Vodafone, Tesco, Canon – so I understand the importance of brand positioning and tone of voice when it comes to speaking directly to your customers.

I’m passionate about my work and enjoy collaborating with clients to understand their needs. Developing online copy content that ensures results-driven success is what I do best. Call me and discover more about the services I provide or to ask me any questions .

Contact

18 Swan Mead
Hemel Hempstead
Herts
HP3 9DG

07956 282002
    Skills
  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO Copywriting
  • Product Descriptions
  • Tone of Voice
    Specialisms
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer Goods
  • Family and Childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
BA (Hons) English Language & Literature
21st Century New Media: Introduction to HTML & CSS
CAM Diploma in Digital Marketing
Institute of Direct Marketing: Diploma in Direct Marketing (Distinction)
CIM Diploma in Marketing
CIM Certificate in Marketing


Portfolio

Website content for new IFA

Collaboration with a web designer to create new content for a new IFA website: https://mcfsltd.co.uk/. Process included ...

Blog post for image consultant

Part of a regular series, this is a ghost-written blog for an image consultant. She has a very particular style and tone of voice ...

Web article for EdNewsDaily.com

Article providing cultural tips for ESL tutors who are teaching kids from China. Content to include education cultural tips ...

Website article for MyBath.com.au about tiling

Article answering the question "Can you tile over tiles?". Text to include keywords "bathroom builders Melbourne" and "bathroom ...

Web article for lowkeypi.com about training

Web article describing the importance of continual skillset improvement for private investigators in the US. Link: ...

Blog article for harperrosewatchesblog.com

Fun, tongue-in-cheek blog article entitled "Top 10 Lifehacks to Get You Through the Week". Included provision of images as well ...

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