PRO

Helen Say

Senior Copywriter , CBL Services Ltd Available for work

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Crafting your marketing messages and stories is what I know best and what I’m good at. I’ve written hundreds of online articles for websites, blogs, product pages, social media and emails, all designed around SEO with keywords and long-tail phrases, links, tags and anchors.

I’ve been in and around the world of direct marketing for nearly 30 years. I’ve had the privilege of working for some of the UK’s best known bands – Nationwide Building Society, T-Mobile, O2, Vodafone, Tesco, Canon – so I understand the importance of brand positioning and tone of voice when it comes to speaking directly to your customers.

I’m passionate about my work and enjoy collaborating with clients to understand their needs. Developing online copy content that ensures results-driven success is what I do best. Call me and discover more about the services I provide or to ask me any questions .

Contact

18 Swan Mead
Hemel Hempstead
Herts
HP3 9DG

07956 282002
    Skills
  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO Copywriting
  • Product Descriptions
  • Tone of Voice
    Specialisms
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer Goods
  • Family and Childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Certified Google SEO Marketer (College of Media & Publishing)
BA (Hons) English Language & Literature
21st Century New Media: Introduction to HTML & CSS
CAM Diploma in Digital Marketing
Institute of Direct Marketing: Diploma in Direct Marketing (Distinction)
CIM Diploma in Marketing
CIM Certificate in Marketing


Portfolio

Website content for new IFA

Collaboration with a web designer to create new content for a new IFA website: https://mcfsltd.co.uk/. Process included ...

Blog post for image consultant

Part of a regular series, this is a ghost-written blog for an image consultant. She has a very particular style and tone of voice ...

Article giving free marketing advice to small ...

The client wants to be known as the local "go to" person for marketing advice. This article, originally written as a blog post ...

Blogs for a Yoga Studio

Two blogs written at the start of Summer 2018 for a yoga studio:- 1. Emphasising the importance of keeping up your practice even ...

Website rewrite for Microsoft IT trainer

Complete content refresh for an existing website owned by a Microsoft IT trainer. The owner had realised that the content of her ...

Website Relaunch for Business Consultant

The client was relaunching his website on a new platform and needed new content to (a) better reflect brand positioning and (b) ...

Blog for professional photographer on reasons to get a ...

First in a series of three blog article for a professional portrait photographer. Each blog links to the other to take readers ...

Website rewrite for Chartered Surveyor

The client was shifting platforms for their website so took the opportunity to contract me to completely rewrite the content. The ...

New website landing page for a Financial Coach

Client needed a new landing page for her website to support a new offer. This needed a quick turnaround because she was launching ...

Amazon Seller Page

Seller profile page for a client newly listed on Amazon UK. The brief was to tell a personal story about how the seller started ...

Blog for a Digital Marketing Consultancy

A regular client who uses a 10x content creation strategy. I am commissioned to write several c.1000-word blogs per week around ...

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