Helen Say

Senior Copywriter , CBL Services Ltd Available for work

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Crafting your marketing messages and stories is what I know best and what I’m good at. I’ve written hundreds of online articles for websites, blogs, product pages, social media and emails, all designed around SEO with keywords and long-tail phrases, links, tags and anchors.

I’ve been in and around the world of direct marketing for nearly 30 years. I’ve had the privilege of working for some of the UK’s best known bands – Nationwide Building Society, T-Mobile, O2, Vodafone, Tesco, Canon – so I understand the importance of brand positioning and tone of voice when it comes to speaking directly to your customers.

I’m passionate about my work and enjoy collaborating with clients to understand their needs. Developing online copy content that ensures results-driven success is what I do best. Call me and discover more about the services I provide or to ask me any questions .


18 Swan Mead
Hemel Hempstead

07956 282002
  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO Copywriting
  • Product Descriptions
  • Tone of Voice
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer Goods
  • Family and Childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Certified Google SEO Marketer (College of Media & Publishing)
BA (Hons) English Language & Literature
21st Century New Media: Introduction to HTML & CSS
CAM Diploma in Digital Marketing
Institute of Direct Marketing: Diploma in Direct Marketing (Distinction)
CIM Diploma in Marketing
CIM Certificate in Marketing


Website content for new IFA

Collaboration with a web designer to create new content for a new IFA website: Process included ...

Blog post for image consultant

Part of a regular series, this is a ghost-written blog for an image consultant. She has a very particular style and tone of voice ...

Article giving free marketing advice to small ...

The client wants to be known as the local "go to" person for marketing advice. This article, originally written as a blog post ...

Web article for

Article providing cultural tips for ESL tutors who are teaching kids from China. Content to include education cultural tips ...

Website rewrite for Chartered Surveyor

The client was shifting platforms for their website so took the opportunity to contract me to completely rewrite the content. The ...

Blog for professional photographer on reasons to get a ...

First in a series of three blog article for a professional portrait photographer. Each blog links to the other to take readers ...

Blog for

Web article about how to stay motivated when writing a novel giving 5 top tips

Website article for about tiling

Article answering the question "Can you tile over tiles?". Text to include keywords "bathroom builders Melbourne" and "bathroom ...

Article for US real estate company about buying vs ...

Article requiring top-line numbers to demonstrate how much money can be "wasted" on paying rent vs paying off a mortgage. ...

Web article for about training

Web article describing the importance of continual skillset improvement for private investigators in the US. Link: ...

Blog article for

Fun, tongue-in-cheek blog article entitled "Top 10 Lifehacks to Get You Through the Week". Included provision of images as well ...

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