PRO

Helen Say

Senior Copywriter , CBL Services Ltd Available for work

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Crafting your marketing messages and stories is what I know best and what I’m good at. I’ve written hundreds of online articles for websites, blogs, product pages, social media and emails, all designed around SEO with keywords and long-tail phrases, links, tags and anchors.

I’ve been in and around the world of direct marketing for nearly 30 years. I’ve had the privilege of working for some of the UK’s best known bands – Nationwide Building Society, T-Mobile, O2, Vodafone, Tesco, Canon – so I understand the importance of brand positioning and tone of voice when it comes to speaking directly to your customers.

I’m passionate about my work and enjoy collaborating with clients to understand their needs. Developing online copy content that ensures results-driven success is what I do best. Call me and discover more about the services I provide or to ask me any questions .

Contact

18 Swan Mead
Hemel Hempstead
Herts
HP3 9DG

07956 282002
    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
    Specialisms
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer goods
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Certified Google SEO Marketer (College of Media & Publishing)
BA (Hons) English Language & Literature
21st Century New Media: Introduction to HTML & CSS
CAM Diploma in Digital Marketing
Institute of Direct Marketing: Diploma in Direct Marketing (Distinction)
CIM Diploma in Marketing
CIM Certificate in Marketing


Portfolio

Website rewrite for Microsoft IT trainer

Complete content refresh for an existing website owned by a Microsoft IT trainer. The owner had realised that the content of her ...

Website Relaunch for Business Consultant

The client was relaunching his website on a new platform and needed new content to (a) better reflect brand positioning and (b) ...

New website for industrial laundry

Working in partnership with a web designer, this project was to create new website copy to help an industrial laundry refocus for ...

New website for educational coach

Client was starting up a new business as an educational coach. Working in partnership with a web designer and after conducting ...

Monthly blogging for fitness professional

Client is a full-time fitness professional with little inclination to manage her website. After an initial SEO audit, she agreed ...

Editorials for printed business listings magazine

Regular monthly editorials for a printed business listings magazine that is distributed to c.123,000 households in the local ...

New website landing page for a Financial Coach

Client needed a new landing page for her website to support a new offer. This needed a quick turnaround because she was launching ...

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