Jonathan Bradley

Senior Copywriter , Luxus Worldwide  

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Hello. If you’d like to sell more, improve marketing efficiency, win new customers or make more of the ones you have already, let's talk.

I create ideas that engage and write copy that triggers action. So far, my record is 2,300% ROI on a DM campaign.

In 20+ years, I've worked with agencies like BBH, Wunderman, Proximity, MRM Meteorite, Ogilvy One and Rapier on everything from fundraising and financial services to enterprise IT, cars, construction materials and telecoms.

I work fast, to exacting standards and bring friendly professionalism to every task. I’m as happy crafting beautifully tone-of-voiced system letters as I am tucking into a juicy multi-media campaign brief. And I’m utterly focussed on squeezing the maximum ROI from your marketing budget.

Whatever your project, I'd love to help. Drop me a line at or call 07957 183 814.

My work's been recognised in shows including UK DMA, John Caples, Campaign Direct, Money Marketing, Precision Marketing, IDM and Marketing Intelligence. The haul includes 7 Golds and Grand Prix plus a shelf full of silvers, bronzes, commendations and so on.

TV and DRTV scripts, Direct Mail packs and door drops, emails, websites, posters, brochures, white papers, digital and social media display ads, social posts, tone of voice guidelines, brand development copy, point of sale and activation, B2B and B2C content and, err, beer mats. Anything, in short, that drives some kind of customer response.

A lot of writers claim they're strategic; Jonathan really is. Every time I've worked with him, he's got straight to the heart of the brief and found a smart solution fast. His writing has been honed to persuasive brilliance in a 10,000-hours, Beatles-in-Hamburg sort of way. It's utterly reassuring to have such a pro around.

ROB SEARS, CD, McCann Enterprise

Jonathan is an extremely thoughtful and considered copywriter who ponders the realities of success rather than the mere broad strokes of presentation. He is excellent at working through the line and particularly good at helping join up the dots of a single thought as it spreads out into lots of detailed integrated and tactical executions. This is where many creatives fail through either lack of dedication or application. JB isn’t one of them. He’s also a pleasure to work with.


A really cool head on experienced shoulders, Jonathan is a writer with a CD's insight who is meticulous about the craft, without losing sight of the audience he's writing for or the importance of the overarching idea. And he's a pleasure to work with - always positive, always professional, never daunted.


Jonathan has ‘technical’ writing ability at an extraordinary level.

LOU BARBER, Chairman, Proximity London

Call me on 07957 183 814 or email





  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Lifestyle
  • Politics and Society
  • Public sector
  • Science and Technology
Qualifications & Awards
My work's been recognised in shows including UK DMA, John Caples, Campaign Direct, Money Marketing, Precision Marketing, IDM and Marketing Intelligence. The haul includes 7 Golds and Grand Prix.


Direct Line Tone of Voice transformation.

Bring Direct Line's DM into line with the Winston Wolf ATL campaign through tone of voice alone.

Barclays Bandol box – DM to MIPIM attendees.

DM demonstrating that the better you know your subject, the better you can spot opportunities.

Property price web content for Legal & General.

Film and long-form article explaining the slightly counter-intuitive reasons for seasonal property price fluctuations.

Barclays Monte Carlo Invitation.

DM inviting actuaries to follow in the footsteps of the man who broke the bank in Monte Carlo.

Virgin One Reduced.

Hugely successful and multi-award-winning DM pack.

CRUK ‘Scar’ DM.

Most younger men don’t give to charity. Here's how I changed their minds about supporting Cancer Research UK.

Royal Mail Door to Door.

Direct and digital campaign showing how little a new customer can cost with Door to Door.

RNLI Sam Clow Door Drop.

Highly effective pack based on insight that people support RNLI crew, not the people they save.

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