BA (Hons) Geography (Sussex).
National Council for the Training of Journalists, Proficiency Certificate.
Post Graduate Certificate of Education, Adult Ed. (Trinity,Wales).
Way back when I had a good head of hair I was a BBC journalist, working up stories for John Craven on BBC 1's Countryfile. It was fun, but my real ambition was to plough my own furrow as a freelance writer (excuse the pun).
So that’s what I do. I’m a freelance journalist, author and copywriter, writing and blogging about the environment, countryside, land-based industries, rural businesses and travel.
I work with all sorts of clients. They include national magazines and newspapers - I've recently worked with The Guardian, Sunday Telegraph, Country Walking and BBC Countryfile magazine.
There’s a theory* that 10,000 hours of practise makes you an expert, which I reckon is debatable. However, if it is right, I’m some sort of genius because my career as a wordsmith is now approaching the 10,000 mark in days...
I bring all of that experience to copywriting gigs. I really love helping clients to tell their stories in creative, engaging ways.
Over the years I've worked with all sorts of companies and organisations, from start-up micro-businesses to government agencies and national NGOs. I'm always interested to hear about new projects. Do, please, get in touch.
PS, I've recently studied for a post-grad teaching qualification, proving that old dogs really can learn new tricks. I can put together tailor-made training sessions for your team on better writing, plain English and what makes journalists happy (clue: it's not jargon-heavy press releases).
*‘The Role of Deliberate Practice in the Acquisition of Expert Performance’ (1993) Anders Ericsson et al.