Kevin Mills

Senior Copywriter , Snowcap Available for work

Contact details

I went for my first-ever ad agency interview armed with just one piece of work - a sales letter I'd written for a local solar-power firm. (This was back in the days when solar power really was alternative.) The creative director read through the letter and said 'You know about Aida, then?'

I didn't have a clue who he was talking about. I'd only met him and the girl on reception.

He explained that AIDA was an acronym. It stood for Attract, Interest, Desire and Action, and was the supposed formula for a successful direct mail letter. Turned out I knew it instinctively.

I got the job, and since then I've worked in just about medium known to advertising and for clients ranging from Apple to Zanussi. In 2007 I went freelance. I find Aida still works well when appropriate but my copywriting is anything but formulaic.

My knees might have seen better days but I never tire of facing new challenges or meeting new people.

So, what have you got? Get in touch and I'll help you sell it.


33 Poplar Grove
New Malden

078 87 87 58 59
  • Advertisements
  • Brochures and leaflets
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Charities
  • Consumer goods
  • Lifestyle
  • Sport, travel and leisure
Qualifications & Awards
A Mobius, three Clios, a DMA, the pointy perspex one, a Cannes Lion (bronze but looks a bit gold) and one or two others.


Campaign on behalf of the Bhopal Medical Appeal

Union Carbide, responsible for the 1984 Bhopal chemical disaster that killed 29,000 and continues to affect many thousands of ...

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