Lara Matthews

Lara Matthews

Lara's Theme

Middleweight Copywriter

Available for work


  • Advertisements
  • Brochures and Leaflets
  • Copy-editing
  • Digital and SEO Copywriting
  • Product Descriptions
  • Tone of Voice


  • B2B
  • B2C
  • Consumer Goods
  • Family and Childcare
  • Lifestyle
  • Science and Technology


​Hello, I’m Lara Matthews. A seasoned content marketeer and creative copywriter. Rarely without words, notebook or ideas.

Combining over 10 years of marketing and copywriting experience in a spectrum of industries, it’s fair to say I've worn many hats. Nowadays, as a freelance writer, I've plenty of lustrous feathers in my cap.

Kick-started by gaining a tip top degree in Communication and Media, I earned my creative stripes in arts marketing.

Along the way I've been a marketing manager, publicist, production manager, artworker, photographer, planner, and brand advocate. Somewhere in between I've penned three fiction novels and a series of children's books too.

Impactful marketing communications that evoke a positive response are at the heart of my work. Opening eyes, sparking curiosities. Creating compelling content and distinctive voices, I focus on creating a relatable dialogue. Bringing clients closer to their audience.