Hello, I’m Lara Matthews. A seasoned content marketeer and creative copywriter. Rarely without words, notebook or ideas.
Combining over 10 years of marketing and copywriting experience in a spectrum of industries, it’s fair to say I've worn many hats. Nowadays, as a freelance writer, I've plenty of lustrous feathers in my cap.
Kick-started by gaining a tip top degree in Communication and Media, I earned my creative stripes in arts marketing.
Along the way I've been a marketing manager, publicist, production manager, artworker, photographer, planner, and brand advocate. Somewhere in between I've penned three fiction novels and a series of children's books too.
Impactful marketing communications that evoke a positive response are at the heart of my work. Opening eyes, sparking curiosities. Creating compelling content and distinctive voices, I focus on creating a relatable dialogue. Bringing clients closer to their audience.