Libby Calaby

Middleweight Copywriter , BluMoon Consulting Available for work

Contact details

Hi, I'm Libby. I write kick-ass copy that will promote your services and inspire people to take action. Whether that's clicking the buy button for your latest thingmejig, or donating to your charity or cause.

In particular, I write Facebook ads, social media content, website copy, blogs, long-form articles/content pieces and product descriptions.

By finding the right words – words that resonate and motivate – I’ve written copy for my clients that have exponentially increased sales and exposure.

I love working with clients in the charity and non-profit sector, or with those who operate with a strong heart and social conscience.

A selection of past and present clients: PeoplePerHour, Totaljobs, International Women's Day, Human Results, Cycology Travel, Cybercandy, Inspiring Interns. I also regularly write for a major high-street name with an audience of millions.

Want to see a few results? Okay then...

☛ I generated more than 33K views on a Facebook post in less than 4 hours that drove store visitors to a local community project. The store generated sales of £4K in less than 6 hours — it’s best sales day ever.
☛ I drove nearly 800% extra website visitors and a 350% increase in Facebook engagement for Europe’s largest freelancer platform, PeoplePerHour.
☛ I'm regularly commissioned to write training materials for one of the biggest high street names in the UK to help adult learners navigate a career minefield. (But I’m under NDA, so I can’t tell you who they are. I know, sorry 😕)
☛ I launched an Ebay store and authored product descriptions that secured just shy of £10K per month in sales within three months of launch, for a chain of agricultural stores. This was super fun, actually.
☛ I wrote an entire travel website for a start-up luxury travel company to help them secure their position in a highly competitive market. Still one of my favourite ever clients.
☛ I've authored many articles to promote the extraordinary efforts of women that work within some of the most progressive organisations in the world: Amazon, Caterpillar, Diageo, Vodafone, University of Sheffield, and others.
☛ I also currently author long-form and highly detailed advice content for

Get in touch to find out if we'd be a great fit for each other ☛

Looking for my portfolio? You can find it here ☛



07976 414667
07976 414667


  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • B2B
  • B2C
  • Charities
  • Consumer goods
  • Lifestyle
Qualifications & Awards
Trained personal branding strategist.

HND, Graphic Design, Hertfordshire University.


Totaljobs Advice Content

I'm regularly commissioned to author advice content for

PeoplePerHour Digital Content Management

For ten months 2018/19 I led the PeoplerPerHour social media and blog content strategy.

Shropshire Community Project

I loved working with SCP. During our time together, we raised thousands in vital funds for the local community, helped to reduce ...

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