Lorna McGachie

Middleweight Copywriter , Lorna McGachie Copywriting Available for work

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Words. Funny little things, aren't they?

They tell a story, build awareness, and spark a conversation. They change us, compel us, and inspire us to make a difference. But finding the right words isn’t always easy – and who has the time to waste staring at a blank page?

I’m Lorna, a UK Freelance Copywriter who writes clever copy packed with personality. The result? I make your business sound amazing while creating a community your customers can’t resist being a part of.

You need...

⭐ Copy that stands out and gives you the edge over your competitors
⭐ Words that highlight what you’re all about from the get-go
⭐ Content that’s not just churned out but carefully researched and written for your customers, not to them
⭐ Copy that takes your customers on a journey from the moment they step on the page
⭐ A reliable pair of hands to do the word stuff you don’t have time for

What I do...

✅ I use words to craft your story and show customers what you’re all about. You’re unique, so your voice should be, too
✅ I empathise with your customers to find out what makes them tick and what they need help with. My copy eases their pain points in one fell swoop, turning them into repeat customers and loyal fans
✅ I help grab your customers’ attention with copy they can’t resist. Life throws so many distractions, and any one of them can divert your audience away from your business. That’s why I use words that speak directly to your target market to keep them engaged right from the start

By getting to know what makes your brand or business tick, I can help you sell more, build trust, and create a brand that you and your customers believe in. Isn’t that awesome?

Feel like we’d be a good fit? Here’s what some of my other clients had to say:

“Lorna is fabulous! She understands us and our business and can put our ideas into the perfect words, tone, and style to reach our target audience. We’ve had an increased number of customer enquiries since working with Lorna, even during lockdown!” - Sarah Health, Solstice Bookkeeping

“Lorna has supported my business with creative writing for 8 months and has become a most valuable resource. She’s my secret weapon when it comes to writing captivating blog articles and compelling product descriptions, and has saved me countless hours poised over my keyboard with a vacant mind and a blank expression.” - Luke Sutton, Monocrhome

Ready to get this ball rolling? Then get in touch!




  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Charities
  • Fashion
  • Lifestyle
  • Sport, travel and leisure
Qualifications & Awards
University of Chichester
Bachelor of Arts (BA), English
2009 - 2012
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