Madeleine Bailey

Senior Copywriter   Available for work

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An award-winning, versatile writer, I love producing content that empowers people to take charge of their own health and lives.
As a journalist-turned-copywriter, I’ve worked for diverse clients, ranging from national newspapers to charities, global health and pharmaceutical brands, and marketing and PR agencies.
Over the course of my career I’ve turned my hand to most aspects of health and lifestyle, from haircare products to cochlear implants. As a result, I’m adept at engaging an audience, whether that’s a savvy consumer searching for the latest beauty knowhow, someone getting to grips with a serious health condition or a healthcare professional who needs advice on how to write a business case.
My sub-editing background has instilled me with excellent attention to detail, while my national newspaper experience means that I’m deadline-focused. I’m equally happy working alone or as part of a team, having held several senior editorial roles.

• Professional memberships: ProCopywriters Network, Guild of Health Writers, Medical Journalists' Association, Women in Journalism

What I do
• Write health information booklets, web content, reports, digital content cards, e-learnings, features, advertorials and press releases for charities, brands and agencies
• Edit thought-leadership features for content marketing agencies, using SEO
• Edit magazines, pullouts and partworks (all stages, from ideas to proofing)
• Blog on health issues
• Localise content for the UK market
• Write and commission features on health, women's interest, psychology, relationships and parenting
• Interview case studies
• Ghostwrite articles for medical experts
• Sub-edit and proofread
• Use InDesign CC

Clients have included:
Agencies – Weber Shandwick PR, Atlantis Healthcare, Silx Digital, Digitas LBi, Story Worldwide UK, Fuel PR
Customer publishers – Seven, The River Group, Slimming World, Redwood, Rosemary Conley
Health brands – MED-EL (world leader in hearing implant solutions),, Lloydspharmacy,, LifeScan, Vitality Health, Femibion, Healthspan, Seven Seas, Amway
Charities – MS Society, British Heart Foundation, Stroke Association, Asthma UK, Alzheimer's Society, Nuffield Health
Pharma brands – Astra Zeneca, Teva, Sobi, AbbVie, Shire, Boehringer Ingelheim, Nutricia
Consumer press – Daily Mirror, Daily Express, YOU magazine (Mail on Sunday), Daily Telegraph, Top Santé, Healthy Food Guide, Bella, Woman's Own, Woman, Now!, Essentials, First



  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Tone of Voice
  • White Papers
  • Beauty
  • Charities
  • Healthcare and pharmaceuticals
  • Lifestyle
Qualifications & Awards
• Winner of the Medical Journalists’ Association’s Charity Writer of the Year Award 2016 for 'Understanding Progressive MS', an information booklet written for the MS Society. This went on to be Highly Commended at the 2017 British Medical Association Patient Information Awards.

Online sub-editing

EMAP training courses:
Management and team-building; Effective communication; Understanding finance;
Media law and libel; Making the most of your real life features; Media training:
how to be more effective on TV and radio; Interviewing celebrities

Diploma in Printing and Publishing (London College of Printing)

BA Hons Combined studies (2.1) Leicester University


‘Understanding progressive MS’, a free ...

I was delighted to win Charity Writer of the Year 2016 at the Medical Journalists’ Association’s Awards for this health ...

Vitality health blog

A regular slot interviewing health insurer Vitality’s Dr Dawn Richards on common health problems, from hay fever to low vitamin ...

Pregnancy supplement Femibion

Website content for, aimed at women who are either planning a pregnancy, already pregnant or new mums. ...

Hearing Africa: Transforming lives through sound ...

A 24-page booklet for hearing implant company MED-EL, aimed at healthcare professionals and politicians in several African ...

Heart Matters, Jan/Feb 2013

Heart Matters is the membership magazine of the British Heart Foundation – the biggest independent funder of cardiovascular ...

Innovation in practice: Translating evidence into ...

I wrote this booklet for the Prevention and Care division of the British Heart Foundation. Aimed at stakeholders and healthcare ...

Silx Digital – content marketing

I regularly edit key opinion pieces by CEOs of international health insurance, finance and management companies in the UAE and ...

Together we can conquer stroke

A 22-page A5 booklet for the campaigns department of the Stroke Association charity. Its aim was to encourage discussion on ...

When your parents die (Healthy magazine)

A psychology piece on the emotional impact of losing your parents as an adult. Even though this is a rite of passage affecting ...

Job revolution, EXPLORE magazine, MED-EL

An indepth feature on rapidly changing trends in the world of work, including voting for your boss, unlimited vacation, the ...

Health supplement Nutrilite

A feature on the benefits of supplement Nutrilite Double X for Amagram, a magazine for Amway business owners. Amway is a large US ...

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