Nicci Talbot

Senior Copywriter , Nicci Talbot Available for work

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I'm Nicci - a journalist & creative copywriter.

I publish weekly at The Shift: Content, creativity, & entrepreneurship.

I started out in journalism with Emap in 2001 and then freelanced for a few years on women's magazines, advertising & PR agencies in London, plus a brief stint at a corporate fraud agency – Haymarket Risk Management. Yes, they really do rifle through bin bags!

Today I work with B2B clients – startups, a trade association, journalism union, and many agencies. I can write on any topic, but my passion is content, creativity, and entrepreneurship.

I can help with one-off projects and regular content including, blogs, case studies, profiles, newsletters, white papers/reports, sponsored content, and research/editing.

I’ve published 12 books on health & lifestyle.

• Bylines in The Sun, Daily Star, The Freelance, HuffPost, Country Walking, Here’s Health, Scarlet, More, Eve, New Woman, Greatvine, Jo Divine, Fresh Direction, Travel Maps Australia, Hodder, This Morning, Wiley, Barrons Educational, Need2Know, Hamlyn, amongst others.
• Clients include Publicis, Nestle, JWT, Weber Shandwick, BBC, IPC Media, News International, Saatchi & Saatchi, Initiative Media, Emap, Bauer, Nexus Communications, Wavelength, Hoxby.
• Founder of Rude – an online magazine for women, and St Leonards Salon.
• Strong editorial skills – writing, listening, editing, research, proofreading, interviewing, tone of voice, SEO copy.
• Social media marketing & reporting – (Twitter, LinkedIn, Instagram, Facebook, Google Analytics).
• CMS software: WordPress, Google Blogger, Apple, Microsoft Office.
• Tools – Zoom, Skype Business, Google Hangouts, Microsoft,, Slack, Trello.
• Networks – NUJ, RSA, ProCopywriters, AllBright, Freelance Alliance, Hoxby, The Copywriter Club, Wired Sussex, Yuno Juno, Freelancer Club, Creative Industries Federation.
• Passionate solo traveller – UK, Europe, Asia, Australia, New Zealand, US, South America, Willing Workers on Organic Farms (WWOOF UK volunteer).

Interested in working together? Email


St Leonards
East Sussex
TN38 0RE

  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Emap/PMA Postgraduate Diploma in Magazine Journalism
BA Hons English, Anglia Ruskin University
NCTJ Certificate in Periodical Journalism
City University - Further Features Writing
NUJ courses - pitching, negotiating, freelancing, copywriting
Various short courses - blogging, copywriting, travel writing
ILM Business Builder Level 4 Diploma


The Science of Growing Up Happy – eBook and ...

To write a book on children's health, from birth to five years for Nestle's Lactogen brand. I worked with Publicis Healthcare ...

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