Pawel Grabowski

Middleweight Copywriter , Smashing Copy Available for work

Contact details

The SaaS Copywriter with 4+ Years of Experience in the Software Industry

I’m a B2B copywriter working exclusively in the SaaS, software and tech industries.

Over the last four years, SaaS brands like AdEspresso, SEMrush, seoClarity and countless others have regularly used my copywriting experience, high-degree of software industry expertise and great comfort in writing for SaaS audiences to fuel their growth.

I specialize in writing stimulating blog posts, thought-provoking eBooks and other lead generation assets to help attract new users and demo requests.

As a former owner of a small software company I can understand your product, uncover your core message and communicate it in a clear and concise way.

My background in marketing, Masters in Marketing with dissertation on SaaS marketing and experience in selling software helps me identify your business’ needs and convert them into an engaging copy.

Here’s what I’m really good at:

• Uncovering and translating your message into compelling copy and content.
• Creating lead generation assets like eBooks, whitepapers, guides and many others.

And here’s what I can write for you:

• Stimulating blog posts to build a raving audience.
• Thought-provoking eBooks and whitepapers to raise your expert status.
• Seductive website copy to attract customers to your product.
• Irresistible landing pages and sales copy to drive signups to your app.
• Exciting announcements to get your customers hungry for new features.
• Enchanting email drip-campaigns to convert trial users into paying customers.
• Entrancing explainer videos to draw visitors to your sign up page.
• Clear product documentation to help users make the most of your app.

You can find out more about me and check my portfolio at:



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Digital and SEO copywriting
  • Technical
  • Training and Consultancy
  • White Papers
  • B2B
  • Science and Technology
Qualifications & Awards
MSc in Marketing - National College of Ireland (2014). Dissertation research into marketing competitiveness of SaaS companies.


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